The anatomy of a successful website in 2016 and beyond Digital marketing is such a fluid industry that many changes have taken place this past year alone. Consider: The Mobilegeddon threatened lots of website owners, only for it to produce less dramatic ramifications to most sites, at the very least. The latest Google search engine…
Your B2B customer deserves a B2C experience like these Comparing B2B and B2C marketing used to be an Apples-to-Oranges situation, but they’re becoming increasingly comparable. True, you don’t issue RFPs (Requests for Proposal) when you buy a Blu-ray player, and yes, a CRM decision requires a lot of research. But if you take some of…
Brands can now display codes which can be scanned by users to start conversations on Facebook Messenger Importance: Recommended source: Facebook’s blog Facebook has announced a raft of new features for its Messenger app that promise to be rather interesting for business, as they offer opportunities for integrating messenger with their existing campaigns and utilising…
Advertising options come to Pinterest, a year after it launched ‘Buy it Buttons’ on Pins to get e-commerce traffic Importance: (For Advertisers, particularly for B2C brands).Recommended source: Pinterest’s blog Brands can now pay to increase the reach of their Pins, or to target a specific audience via Pinterest, much like ‘boosting’ or promoting a post…
It’s been known for a little while that Mr Zuckerberg is incredibly excited about live video on Facebook and the newest update “Facebook Live” is a clear indication of this. Importance: (If you use or manage Social Media Accounts)Recommended source: Social Media Management Checklist He sees it as the next step in social media and…
8 factors to consider when investing in your first mobile app From a marketing and branding perspective, launching a mobile app can yield very positive results. However, you’ll also notice that many businesses launch an app, only to see it flop. How can you ensure that your investment in a mobile app is high returning…
Measure your brand’s growth rate on social against the industry average That social networks are still growing rapidly should come as no surprise. In 2014 a quarter of the world’s population was active on social media, but by 2018 it is predicted a third of the world will be active. That is a massive increase…
A short how-to and example showing how to track your email marketing campaigns by tagging links in your email with Google Analytics I was prompted to write this how-to post since some email marketers I speak to during Email Marketing training courses, use Google Analytics, but weren’t aware it can be used for email tracking…
Everything you wanted to know about automation, but were too afraid to ask Despite an impressive pedigree, many companies are still reluctant to go near automation. We examine what makes this powerful tool so misunderstood, and explain how even small steps can start a journey towards big results. If you’re reading this because you’re unsure…
A how-to guide for campaign reporting with examples One of the most important (but often overlooked) aspects of digital marketing is setting up your analytics properly. It’s a little bit technical, but easy to do once you understand a few simple steps and see why it’s so important. Being able to track where your visitors…
