Late last week Google introduced some valuable security enhancements for its Eddystone beacon format. These new features give developers more control over who can access the beacon signal and are also intended to defeat potential hacks. Though not the only indoor location or close proximity marketing technology, beacons are the most widely deployed and well-known….
YouTube announced two additions to its arsenal yesterday: 360-degree live streaming videos and spatial audio for on-demand videos. First launched in March of last year, YouTube’s 360-degree videos can now be streamed live. YouTube says it’s working with companies like VideoStitch, a virtual reality software provider, to make sure its applications are compatible with YouTube’s…
If you are the victim of an online reputation attack, you might wonder what you could do about it if you had substantial resources to get the very best-in-class help. Would it be one person/company you would hire, or a few handfuls? What would be the makeup of an online reputation “dream team?” I’ve worked…
Email marketing teams and email production workflows are incredibly diverse. That’s what we found when we surveyed more than 900 email marketers for our “2016 State of Email Production” report. Most of the report’s findings (email registration required) serve simply to raise questions about whether a brand should consider changing their team composition, planning process,…
The cat-and-mouse game between publishers, advertisers and consumers may soon turn into an outright cat fight. A new global consumer survey from Accenture shows growing consumer frustration with ads and a desire of some to opt out of ads entirely. Survey respondents, which are supposed to be representative of their respective countries’ digital populations, expressed…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Bids to buy Yahoo are due today, Verizon is the favorite [Report]Apr 18, 2016 by Greg Sterling Many of the big names mentioned have dropped out, including Time, Google, Comcast, AT&T…
Customer expectations are increasingly difficult to satisfy. Influenced by engagement levels of exceptional brands, customers expect more than ever before. More personalization. More product options. More ways to communicate. More value for their money. To meet these escalating expectations, marketing executives are making aggressive new investments in technologies, products, channels, content and partnerships. On the…
Are you really getting the most value from your landing page? While businesses often focus on getting the word out to consumers, they often fail to give the same attention to setting up the best trail of breadcrumbs. Landing pages are key to conversion, and if your snappy email sends people to a confusing or…
7 Steps to Content Marketing Success in 2016 In our previous infographic, 7 Steps to Digital Marketing Nirvana, we showed the success factors with creating a digital strategy to help grow a business. Since the 7 Steps format was popular, we have used the same format in this Content Marketing infographic. In it we highlight…
Showing the huge impact of mobile marketing across web, social, display and email The rapid rise of smartphone and tablet adoption has affected almost every aspect of digital marketing. The impact ranges from the most recent Advanced Mobile Pages to Google’s smartphone search results through to the lower conversion rates on smartphones, use of social…
