As expected Google has been hit with a formal “Statement of Objections” (antitrust charges) by the European Commission regarding its Android operating system and related practices. The charges focus on the requirement that handset makers pre-install selected Google apps (search and Chrome in particular) in exchange for access to the Google Play app store. The…
The only way to get better at something is to practice. You can read up on news, take advice from mentors, brainstorm and come up with new strategies, but the only real way to improve your skill set is to put it to use and gain experience. In the social media marketing world, this is…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: YouTube launches 360-degree live videos & adds spatial audio for on-demand videosApr 19, 2016 by Amy Gesenhues YouTube says its latest features create a more “immersive” video experience. Microsoft’s user-response Pulse…
In the midst of the drama over who’s going to buy Yahoo the company reported Q1 2016 earnings today. Results were somewhat better than Wall Street analyst consensus estimates. Total revenue was $1.08 billion, down from $1.23 billion a year ago and off 11 percent year over year. The company broke out its “MaVeNS” (mobile,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Microsoft’s user-response Pulse platform now supports on-demand videoApr 19, 2016 by Barry Levine Moving beyond live transmissions, the free Pulse can serve as a more versatile tool for video-based marketing or…
The live video version of Pulse on CNN Microsoft Pulse is the real-time voting platform that you might have seen on TV, as viewers give their real-time feedback during a live political debate. Today, Pulse is becoming on-demand, with Microsoft’s announcement of Video Pulse. It allows prerecorded video to be synced with voting, polling and…
Distribution is one of the biggest challenges for brands that create content. This tipsheet from Falcon Social has five strategic best practices that will help your content get more reach (and reach the right people), based on lessons from leading brands’ distribution strategies. Find out what to keep in mind when planning and creating content…
For the fourth month in a row, BuzzFeed Tasty ranked No. 1 on Tubular Lab’s top ten list of most watched video creators across YouTube, Facebook, Vine and Instagram in March. With 2.2 billion views, BuzzFeed’s video channel devoted to “snack-sized” recipes was up from its February numbers of 1.9 billion views, but didn’t hit…
Ad extensions are a great way to make your paid search ads pop in search results by providing extra information about your business. But are you truly familiar with what they are and how to make them work for you? If you think you’re knowledgeable about AdWords ad extensions (or if you aren’t, but want…
In some ways, running a local SEO campaign is a lot like writing a sitcom episode. Each follows a formula for repeated success, and when you strip both of them down to their cores, their components are very similar. The Venn diagram below outlines the formula for both a sitcom and a local SEO campaign….
