ML 20200406
The post ML 20200406 appeared first on Marketing Land. From our sponsors: ML 20200406
Category: Digital Marketing
Social shorts: YouTube’s plans to compete with TikTok, Facebook’s new desktop app, and Reddit gets a poll feature
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Group video chats in Facebook’s new desktop app, YouTube gears up to compete with TikTok…
ML 20200403
The post ML 20200403 appeared first on Marketing Land. From our sponsors: ML 20200403
Can we trust automation in a time of crisis?
It’s a challenging time to be a marketer. Consumers are distracted, financial futures uncertain and volatility all but a guarantee. It’s a time when self awareness, realism and tact are crucial for success. We need to move fast, but controlled. Tomorrow is going to be different from yesterday, and two days from now different from…
Impact of in-house Lifetime Value model based on learnings from Lyft
Lyft’s business is a two-way marketplace of riders and drivers and every city has its own supply and demand needs based on several factors like traffic, weather, community events. etc. Managing marketing and engagement in a dynamic marketplace comes with its own unique set of challenges of how to set region-specific budgets, bids, incentives to…
ML 20200402
The post ML 20200402 appeared first on Marketing Land. From our sponsors: ML 20200402
Pro Tip: It’s time to evaluate your martech budget
With the introduction of state-mandated quarantines and non-essential business shutdowns, technology for marketing and communication are more important than ever. As businesses begin revisiting their budget and reassessing the ROI of SaaS technology, it’s important to keep productivity as a top priority. Start by assessing what tools are essential to your team, which ones are…
ML 20200401
The post ML 20200401 appeared first on Marketing Land. From our sponsors: ML 20200401
Martech platforms reduce costs as CMOs face budget cuts
Just this week, Gartner reported 65% of 176 marketing leaders said they are bracing for moderate to significant budget cuts as a result of coronavirus-related disruptions. Fortunately for our marketing operations community, many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing. Adobe is offering Magento…
ML 20200331
The post ML 20200331 appeared first on Marketing Land. From our sponsors: ML 20200331
