Welcome to Part 7 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How do I get meaningful growth numbers out of a crowded and competitive PPC market? The answer is simple: brand bidding. My employer, The Search Monitor, has been monitoring brand bidding on…
Fotos593 / Shutterstock.com The more time people spend on Facebook, the more money Facebook stands to make. So to make sure people are spending as much time as possible checking out the content in their Facebook feeds, Facebook is going to make time an even more important factor when deciding what links to put in…
The symbol of Signpost’s new Mia Step by step, rules-based marketing platforms are adding predictive technology and other intelligence on their way to becoming largely self-managing systems. This week, Google Ventures-backed and New York City-based Signpost announced its contribution to that march toward cognitive marketing. Its automated CRM is adding an artificial intelligence agent, dubbed…
Image via official Google Analytics blog. Google Analytics has released a significant upgrade of its mobile apps. The new app — version 3.0 — is available now for both Android and iOS and works in all countries where Google Analytics is available. The update list for both platforms is the same: Sharing! Share a report…
Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically review their landscaper, gym, car rental agency and many other business types that they interact with on a daily basis unless something goes wrong. Because of this, we talk daily with companies who…
Google continues to build on its TV advertising efforts with new DoubleClick for Publishers features aimed at helping broadcasters meet the demands of consumers now watching television programming from multiple connected devices at varying times. Daniel Alegre, president of global partnerships at Google, made the announcement Thursday at the NAB Show, the annual event put…
People love a good story. In fact, we’re wired for it — literally. Research shows that our brains become more active when we engage in a captivating story, with particular areas lighting up to correspond with whatever we’re seeing or hearing. Your mind makes connections as well as an emotional investment. In other words, the…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google News gets AMP’ed with new carousel feature, more stories in the feedApr 20, 2016 by Greg Sterling AMP stories load immediately and enable a better news-reading experience on mobile devices….
From the LiveWorld web site The job description of the modern brand includes managing countless streams of conversations across social and messaging media. But there’s so much of it that “management” can seem like a metaphor. To turbo-charge a brand’s social wranglers, San Jose, California-based community and social media management provider LiveWorld released this week…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to succeed with pay-per-call marketing in a mobile-first worldApr 20, 2016 by Digital Marketing Depot In today’s mobile‐first world, marketers must adopt new advertising and optimization strategies to unleash the…
