Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Video ad platform Videology now utilizes Nielsen data for combined online/TV targetingApr 25, 2016 by Barry Levine For instance, a retailer can now understand and apply the TV viewing habits of…
Adobe wants to make electronic signatures easier to implement for marketing and e-commerce. Today, the company rebranded as Sign its service formerly known as the Document Cloud eSign service, and announced the integration with its Marketing Cloud’s Experience Manager Forms. Previously, the eSign service needed a custom integration to become part of a web or…
Local search can be time-consuming and complicated for a single location; local search marketing for franchises can be downright intimidating! What’s difficult for one local business is even more difficult for a company with multiple locations. One of the hottest topics in local search today is the rapidly increasing popularity of “near me” and “nearby”…
Your site architecture — the way you structure and organize internal links (e.g., a link to the About Us section of your website from your main navigation) — plays a vital role in how both users and search engines are able to navigate your website, ultimately impacting your website’s rankings. Modern search engines use links…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Publisher ad-blocking-detection could be illegal in EU without user consentApr 25, 2016 by Greg Sterling Script-based ad-blocking detection, which accesses “personal data,” implicates consumer consent rules of the European e-Privacy Directive….
Publishers using scripts to detect ad blockers may need consumer consent or risk violating European privacy law. This comes via the UK Register, which picked up on a tweet by privacy advocate Alexander Hanff. Hanff wrote to Jean-Claude Juncker, president of the European Commission, about whether ad-blocking-detection scripts that some publishers are using to thwart…
The integration of targeting data from online users and network/cable TV viewers has taken another step closer, with the announcement by video ad platform Videology that it is stepping up its use of data from audience measurement firm Nielsen. Videology previously had been able to match its database of anonymized online users with Nielsen’s TV…
Segmentation is picking up steam as one of the biggest digital marketing buzzwords of 2016, and it’s proven to be highly effective in smart brands’ creative strategies. In this post, we’ll take a look at some tenets — and good examples — of putting segmentation to work in your app ad creatives. First, we’ll dive…
Yahoo’s been sinking for a while now, and things are coming to a head with the news last week that the company accepted bids from potential buyers. What will happen to Yahoo as a whole, and what about its well-known products like Flickr and Yahoo Mail? What will Marissa Mayer’s legacy be? Those are some…
Canadapanda / Shutterstock.com A year after its introduction, the conventional thinking about the Apple Watch is that it’s a failure. However, sales estimates suggest otherwise. According to some financial analyst estimates, the Apple Watch may have sold as many as 12 or 13 million units in its first year. As The Wall Street Journal reported,…
