I’ve written before about the dangers of designing a mobile-friendly website using responsive web design (RWD). To summarize, we’re fond of active web designs (AWD) and behavioral web design (BWD). BWD is a step-by-step design process using analytics data and testing. BWD acknowledges that we’re never really done designing our site. (To the car enthusiasts…
Twitter released some surprising findings on factors that can make for successful promoted tweets in direct response advertising campaigns. Twitter and research firm Adaptly analyzed 9,000 direct response campaigns to get a sense of what drives results and what doesn’t. Twitter isolated nine performance factors among these promoted tweets analyzed in this study. Twitter-specific surprises…
I’d rather see comedian Amy Schumer spit up milk than watch most Instagram Sponsored Ads. That was an actual thought I had when I was scrolling through my Instagram feed the other day. First, I saw an ad that I immediately skipped. Second, I saw an organic video of Schumer with milk dribbling out of…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Oracle’s Marketing Cloud adds account-based marketing and boosts AddThis interest targetingApr 27, 2016 by Barry Levine New capabilities build on what the company sees as its biggest competitive asset: data. Musical…
Facebook’s quarterly earnings reports are almost obnoxious at this point. Imagine if every few months an already rich friend of yours announced they’ve become even richer. That’s Facebook. via GIPHY Through the first three months of 2016, Facebook made $5.38 billion and banked $1.51 billion in net income. That overall quarterly revenue figure is 52%…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Musical chairs: where do beacons fit in the retail sensor landscape?Apr 27, 2016 by Florent Peyre As more retailers adopt beacon technology, columnist Florent Peyre believes it’s only a matter of…
Beacons are interesting retail technologies to watch. We already know that big brands like Macy’s and Target are testing beacons in their stores, and more recently, retailers like Barney’s new flagship store in Manhattan are deploying full beacon networks. I think we’ll see a hockey stick in beacon adoption in the coming year. But it’s…
With an increasingly robust international user base, and more direct response-type ad products available than at any point in its history, Facebook has increasingly become a go-to channel for advertisers directly selling physical products. Fashion retailers, flash-sale sites and subscription services all have significant presences on the site. In this environment, marketers not only have…
Oracle’s Marketing Cloud is today offering account-based management (ABM) lead acquisition, and a deeper integration with topic-based data from its January acquisition of social insights platform AddThis. The Audience Data Marketplace in Oracle’s Data Cloud has been “consumer-focused with a bit of business data,” group vice president of products John Stetic told me. Targeting was…
SMX Advanced offers you several digital marketing “master class” workshops to sharpen your skills on specific search marketing topics. Register for a pre-conference workshop today and get a full day of in-depth learnings in SEO, PPC, international search, in-house search or local search — all taught by real life search marketing ninjas! This year’s topics…
