Search as we know it is changing, with keywords and match types giving way to a more audience-powered approach. It’s a transition that has been slowly coming, but now that remarketing and remarketing lists for search ads (RLSA) are available on Bing and Google, search marketers can no longer afford to ignore audience-based buying. In…
It would be every advertiser’s dream for a user to convert on the first visit to their website. You’d only pay for one click; there would no need for attribution. Oh, how simple things would be! Unfortunately, that isn’t the reality in any vertical. Whether it’s buying some shoes, getting a mortgage or requesting a…
The right digital partner can provide the perfect mix of creativity, technology and know-how to help your marketing adapt and thrive in a digital world. But how do you find the agency that fits? “Follow Four Steps to Finding The Right Agency” from Gartner for Marketers is your guide to conducting a successful agency search….
Twitter’s not a social network anymore; it’s in the news industry, at least that’s what its iOS app indicates. Twitter appears to have moved its app in Apple’s App Store from the “social networking” category to “news” earlier this week. Journalist Cory Bergman spotted the switch on Thursday and posted a screenshot of the new…
Hyundai pulled out all the stops for this year’s Super Bowl, airing a total of four Super Bowl ads, in addition to multiple teaser ads leading up to game day. The brand’s Super Bowl campaign proved to be a hit with three of its ads dominating YouTube’s list of the most watched Super Bowl spots….
Experian is best known as one of those bureaus that makes sure you’re a good credit risk for a new loan. But its Marketing Services arm has also built up a data treasure called ConsumerView. It doesn’t use the credit bureau’s data, but employs a host of other sources to construct more than 235 million…
Google has rolled out two new ad types for mobile AdSense publishers. Grouped under what Google calls Page-level ads, Anchor and Vignette ads are now available to all publishers. To get these going, publishers place one piece of code on all the pages that will display ads. The first version of AdSense Anchor ads —…
Google alerted Analytics users on Wednesday that it will now be securing all traffic communication of websites using Google Analytics, whether the sites are using HTTPS or not. “For years we have followed our clients’ desires to secure their traffic or not, securing traffic for secure websites, and not for insecure ones. But with the…
Apple had a nearly $51 billion quarter, more than Google and Microsoft revenues combined. However, for Apple investors, it was a significant disappointment and represented the company’s first year-over-year revenue decline in 13 years. The main culprit was a drop in iPhone sales in “Greater China” and elsewhere. The company sold 51.2 iPhones in the…
We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who should be responsible for stopping it. Today, we are going to learn about the practical matter of protecting yourself, as a marketer, against ad fraud. In a…
