Pinterest has always been about the sharing and discovery of ideas. It’s also becoming quite the powerful advertising platform to drive performance marketing through the concept of idea discovery. With the 10 tips below, you’ll be ready to take on Pinterest advertising like a true pro. 1. Use one pin per campaign A/B testing of…
A Middletown, Delaware-based online marketing agency is today announcing it has discovered a new kind of ad fraud that is infecting thousands and possibly affecting millions of web sites — and it’s not being caught because it uses real human visitors. The infected script, dubbed MosQUito since it quietly sucks “traffic away from the infected…
This Sunday, I’m taking part in my first-ever charity ride to benefit the American Diabetes Association. Over the past week, I’ve been busy fundraising through social media. It’s been eye-opening to discover how hard it can be to turn those likes and retweets into donations. What we really need are donation buttons. Make no mistake….
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Experian launches PII-matching audience targeting platform to reach 85% of the USApr 28, 2016 by Barry Levine In the new Audience Engine, brands and others can enrich customer profiles with various…
Sorry, Google. You, Firefox, Opera and anyone else with a web browser that competes with Microsoft’s Edge will no longer be able to work within Microsoft’s Cortana digital assistant in Windows 10. Microsoft buried the news today in a blog post about Cortana’s personalization of search results. It gave a few examples of how Cortana…
Amazon had a stellar first quarter. The company reported net income of $513 million, or $1.07 earnings per share on $29.1 billion in net sales. The performance beat analyst expectations of 58 cents per share on net revenue of $27.98 billion in Q1 2016. Last year, Amazon reported a net loss of $57 million, or…
George Dolgikh / Shutterstock.com Like seemingly every other digital media company, LinkedIn’s ad business has been making a hard pivot toward sponsored content and away from boring banners. And it seems to be working. LinkedIn’s ad business — which the business-centric social networks calls Marketing Solutions because jargon — hit $154.1 million in revenue for…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Snapchat confirms that 10 billion videos are being watched dailyApr 28, 2016 by Tamar Weinberg Snapchat users are watching 10 billion videos a day, up from 8 billion two months ago….
Still on the fence about Snapchat? The company confirmed to Bloomberg that it is a force to be reckoned with, as users are watching 10 billion videos a day. Snapchat has seen a boom in its video activity due to its “Stories” feature, which enables content creators to share photos and videos of their lives…
Since the recent update to Google SERPs that removed ads along the right-hand rail, our paid advertising team at ZOG Digital has monitored changes in the performance of PPC ads and the resources required to maintain engagement rates. Our client research shows that since the change to paid ad layouts, many branded PPC campaigns require…
