All coronavirus all the time: that’s what everyone’s content looks like right now. It makes sense, because most digital marketers feel compelled to respond to the crisis. However, the proliferation of “conronacontent” also creates a dilemma and a practical problem. There are a ton of me-too listicles and volumes of “how COVID-19 is impacting e-commerce”…
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Virtually every B2B marketing automation vendor provides tools for email campaign development and execution (including landing pages), as well as lead capture, scoring and nurturing. The platforms also typically provide centralized marketing databases and a basic level of reporting on web traffic, visitor behavior and campaign results. Combined, the core features offered by most B2B…
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Fellow contributor, Greg Heist, argued gamification is worth considering. I agree that it is, but there are pitfalls. My background with gamification goes back to when I took Kevin Warbach’s Coursera Gamification course, which is very helpful to understanding the opportunities and challenges of the practice. Don’t try it all There are many aspects to…
Conductor released a new survey (registration required) that argues in favor of the value of SEO during an economic downturn. The survey had 317 respondents drawn from Conductor’s extended network across a range of industries, including B2B (24%), Retail (12%), Healthcare (11%), Media (10%) and others (travel and hospitality, consumer technology, financial services, insurance, automotive,…
Marketers are continuously dealing with a never-ending tsunami of data from multiple sources and wondering what to do with it all. It’s easy to come down with a bad case of “analysis paralysis” if you aren’t careful. Whenever feeling overwhelmed by too much data, I’m reminded of Andy Pearson, CEO at PepsiCo and named by…
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“I expected to be filling out HR forms and having coffee with people during Week 1. Instead, I was leading significant, cross-company customer communications. The marketing team gained significant visibility.” Jay Roxe started as CMO at cybersecurity company BitSight on March 16. His first day was spent – no surprise! — working from home. I…
