As the Net continues to blur many competitive differences like pricing and product selection, brands have increasingly seen their customer data as a key differentiator. But, as it turns out, there’s a bigger competitive headache beyond whether a customer is just a click away from buying something like what you’re selling, but cheaper. It’s the…
Vertical Reveal video ad unit from Virool available via Rubicon Project With more video being created for vertical viewing (in large part thanks to Snapchat), video distribution platform Virool is launching a mobile vertical video ad unit. Called Video Reveal, the units appear dynamically inline within editorial content on mobile devices, including iOS and Android….
It was a big week for earnings, with Facebook, Twitter, Apple, Amazon and others all reporting — and it was a week that had some clear winners and losers. In the latest episode of Marketing Land Live, we talked about why Facebook continues to practically print money, why Twitter stock is headed in the other…
Ken Wolter / Shutterstock.com Yahoo CEO Marissa Mayer was hired in July 2012 amid great fanfare and high expectations. There were many at the time who also expressed the sentiment that Mayer faced a “daunting challenge” in trying to right the Yahoo ship. Indeed. She has experienced successes and failures. Fundamentally, I don’t believe another…
Let’s get something straight today that every major league baseball player already knows: It’s impossible to hit a home run if you don’t step up to the plate and take a decent swing at the ball. It sounds obvious, right? In order to smash it out of the park, the batter needs a certain level…
How many times have you checked Facebook today? What about Twitter, Instagram or any other social channel? If you’re anything like 71 percent of millennials, you log into a social network at least once a day. You scroll through photos, videos and posts from friends and family about events, kids, news and opinions. If social…
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Look out for the MosQUito — a new kind of ad fraud that drains human traffic from infected websitesApr 29, 2016 by Barry Levine Marketing/anti-fraud agency eZanga says it could affect thousands,…
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: IAB releases 2016 plan to develop LEAN scoring, its effort to take on ad blockingApr 29, 2016 by Ginny Marvin The goal is to develop scoring algorithms that can show who’s…
The IAB Tech Lab announced more on how it plans to execute its LEAN ads scoring system that will be used to evaluate ad experiences on digital properties. LEAN, which stands for Light, Encrypted, AdChoice supported, and Non-invasive ads, is the IAB’s response to the rise of ad blocking. Through 2016, the Tech Lab plans…
