tanuha2001 / Shutterstock.com Have you noticed more ads popping up in your Facebook feed effectively saying, “Hey, I noticed you were looking at this pair of shoes on Brand X’s site? Here they are again, plus some socks to match?” Well, get ready to see them on Instagram, too. Facebook is bringing the retargeted ad…
Ads on Facebook are about to get even more reflective of what you did on a brand’s site or app. Two and a half years after Facebook started letting brands retarget people who visited their sites and mobile apps, the company is going to let them retarget people based on specific things they did on…
Way back in the last century, one of the most common put-downs of computers was the accusation that they only did what they were programmed to do. Not any more. These days, it is increasingly common for marketing and many other kinds of systems to employ some variety of “machine learning,” which moves away from…
Driving traffic through earned/owned and paid social media advertising is the beginning of the journey. The rubber meets the road when visitors interact with landing pages and become customers. And social media marketers need to prove their mettle, not just speculate about their accomplishments. SocialPro has sessions designed to help you demonstrate the results you’re…
The current US presidential campaign has been one of the most fascinating and unusual episodes in electoral politics in a very long time, perhaps ever. It has clearly been the perfect storm of voter anger and frustration meeting up with two distinctly idiosyncratic candidates, Donald Trump and Bernie Sanders, who have cleverly tapped into the…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Survey: URL schemes for deep links increasing in retailer appsMay 9, 2016 by Barry Levine Analysis by mobile tech firm Pure Oxygen Labs indicates slower adoption for Apple’s Universal Links and…
Yesterday, a report surfaced on Gizmodo that Facebook’s Trending Topics team was suppressing conservative news stories from appearing on the influential sidebar of the social network. Specifically, content regarding Mitt Romney, Rand Paul, murdered Navy SEAL Chris Kyle, Wisconsin governor Scott Walker and other conservative issues was explicitly being refused visibility under Trending Topics despite…
After making it possible to save live video broadcasts beyond the original 24-hour time period, Periscope announced today it would soon be launching new search capabilities, drone broadcasts (with iPhones), and more control over saved videos. According to Periscope’s “Coming Soon” post, users will soon be able to search for live broadcast by topic, as…
When setting out to plan social media campaigns for big brands, there is a long list of factors to juggle. Marketers need to manage a budget, find the right mix of organic and paid, put out fires on a weekly basis and handle a huge influx of customer comments. But one of the biggest question…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Survey: URL schemes for deep links increasing in retailer appsMay 9, 2016 by Barry Levine Analysis by mobile tech firm Pure Oxygen Labs indicates slower adoption for Apple’s Universal Links and…
