Securing real links requires outreach. No matter the site, industry or audience, the only way to earn worthwhile links is through some form of human-to-human communication. Google is continuously improving its ability to detect spammy tactics, reducing the efficacy of manipulation and increasing the power of editorially given links. As Jon Cooper pointed out in…
After overhauling the look of mobile Pages last fall, Facebook is experimenting with a new design for the desktop version of Pages that drops right-rail ads from the page, among other changes. According to screenshots posted on Twitter by The Next Web’s head of content Matt Navarra, the redesigned desktop Pages adopt the changes Facebook…
Last week, Google shared the roadmap for developing feature enhancements for the accelerated mobile pages (AMP), including a status update for ad-related projects. On Tuesday, the company shared some early ad performance results on AMP content. Within that roadmap are plans for adding support for pre-roll video ads in AMP video, sticky ads that stay…
tanuha2001 / Shutterstock.com Using the Twitter app on Android? Today, your microblogging app is sporting a new look, no matter where you reside in the world. The new Twitter for Android has taken user feedback to enhance the user design and to simplify the user experience. As seen below, the design has swipe functionality to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Review improvement strategies for franchise and multi-location companiesJun 7, 2016 by Brian Patterson WIth local business reviews influencing click-throughs from search (and possibly even local rankings themselves), columnist Brian Patterson notes…
Salesforce is adding more lightning to its clouds. Today, the company announced the launch of Marketing Cloud Lightning, which follows the relaunch in February of its Sales and Service clouds on the Lightning platform. At the same time, Salesforce is announcing a variety of other enhancements in advertising, email and customer journeys, as well as…
With a newly integrated and and constantly evolving digital landscape, marketing and communication channels are working together more closely than ever before. Granted, you’ll see variations in how well this is actually executed based on your business structure and the channels themselves, but the fact is: Channels can’t exist in silos. An easy collaboration exists…
If you very honestly, in your heart of hearts, don’t want a digital marketing initiative to succeed, should you take on the project? The issue is a constant one, of course, and hardly limited to digital, but nothing brings it into sharp relief quite like an election year. Perhaps that’s why discussions about the ethical…
After the story broke of possible rigging in Facebook’s Trending Topics, with news being purposely swept under the rug in favor of promoting content of another agenda, Facebook has gotten itself into more hot water. Today, Gizmodo has followed up on the story, acknowledging that the US Senate Commerce Committee, a government entity responsible for…
If one pays casual attention to marketing and media trade publications, it’s easy to draw the conclusion that the heyday of digital advertising is over. Each week there are new stories about the challenges facing the industry: viewability, ad fraud, ad blocking and more. With these challenges, there’s the assumption that brands may no longer…
