ML 20200417
The post ML 20200417 appeared first on Marketing Land. From our sponsors: ML 20200417
Category: Digital Marketing
ML 20200416
The post ML 20200416 appeared first on Marketing Land. From our sponsors: ML 20200416
Big Amazon affiliate commission rate cuts among latest program changes
Starting April 21, Amazon affiliates, which include publishers and influencers, will see lower commissions from their affiliate link sales across several product categories. The Amazon Associates program is set to cut commission rates for furniture and home improvement products from 8% to 3% and for grocery products to just 1%, down from 5%, CNBC first…
COVID-19 stories: Marketers are using this time build community
The massive disruption of COVID-19 is forcing many of us to rethink everything we do. Our community has been sharing their ideas on how to manage this overwhelming situation. Here is another installment (read more here and here) of encouraging stories from marketers who have been adapting to our current reality. Raise awareness about our…
ML 20200415
The post ML 20200415 appeared first on Marketing Land. From our sponsors: ML 20200415
5 reasons why your Facebook Ads campaigns are failing
Everyone loves to talk about how great Facebook Ads are. With its multi-billion user base, cutting edge ad platform, detailed targeting options, and extensive list of case studies, Facebook often seems like the place to market online. But amidst all of the glow, there’s a hard truth: many, if not most businesses, struggle to get…
A new KPI for marketers: Humanity
I’m worried. I see the news every day, covering what’s happening in New York, Chicago, Washington, D.C., in my adopted hometown of Dallas and across the country I see stories about relatively healthy people who have died from the coronavirus. And that’s what worries me almost to the point of being scared. Now, read my…
How to build an agile marketing organization without authority
While a lot of marketers who are new to agile marketing think it’s a process change, but that’s only a small piece of the puzzle (and that’s the easy part). What’s trickier is changing culture in an organization, especially when you’re a team member without authority and you must navigate through big egos and office…
ML 20200413
The post ML 20200413 appeared first on Marketing Land. From our sponsors: ML 20200413
Social Shorts: Creative highlights, Quora queries, Twitter ad data, Facebook’s newest app
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. (Beyond social) creative moments that caught our attention Audi x We Are Social takes viewers…
