If you think you’re seeing more video in your Facebook News Video now than ever before, just wait. If one Facebook VP’s prediction comes true, it’ll be “all video” within the next five years. Nicola Mendelsohn, the company’s VP for Europe, the Middle East and Africa, told Fortune’s Most Powerful Women International Summit in London…
There are lots of articles out there on what successful people do in the mornings (like this one), and you might have a specific set of things you like to do when you first clock in for the day in order to stay organized. For PPC agencies and high-level in-house PPC managers, brief morning check-ins…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Digital courting TV ad dollars: An epic timeline of how it’s happenedJun 14, 2016 by Ginny Marvin How Google, Facebook, Twitter paved the road for bringing more brand dollars online. Tracking…
Digital appears to have finally reached a tipping point in being able to attract brand budgets away from television. According to IAB data, in 2015, digital continued to gain share and close in on the total spent on all television (broadcast and cable). The timeline below charts the significant milestones in the efforts of Google,…
If you write marketing or advertising text for a living, you may want to get a second job skill. That’s because software that writes text is here, and it is tackling a growing list of assignments. Several companies offer software that regularly churns out thousands of stories and reports based on structured data, like financial…
If you build your house on someone else’s land you have to abide by their rules. ThinkUp, a social insights tool, has learned this the hard way. Built upon the ability to analyze friend data, ThinkUp’s access to this data has been stifled with more doom and gloom on the horizon. The end result of…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Someday, this story may be written by a computerJun 13, 2016 by Barry Levine Computers are already graduating from writing financial reports and short marketing messages to self-creating ads and attempts…
Among the many iOS-related announcements today at Apple’s developer conference, there was the anticipated news that Siri would be opened up to third-party developers. Through a new API, developers can enable their apps to work with Siri: For the first time, developers can build on the intelligence Siri offers and let users interact directly with…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Broad match: What is it good for?Jun 10, 2016 by Brett Middleton Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research tool. What…
Walk into any bar (or type your way into any digital space) where PPC people are gathered, and you will find a thousand different methods for using the different match types available when adding keywords into your campaigns. None of them are inherently wrong — ultimately, it’s the results that matter. But is there a…
