Alexander Supertramp / Shutterstock.com If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with more natural language and searches with a question is heading nowhere but up and to the right. This, the argument goes, should in turn impact our digital strategy as we strive…
The now almost-cliche response to the issue of ad blocking is: “Deliver better ad experiences that consumers don’t want to block.” Easier said than done. Indeed, there’s no simple solution to this growing industry challenge. Forecaster eMarketer estimates that this year, 70 million people in the US will use ad blockers, representing growth of nearly…
Some publishers and creators are already making money from using Facebook Live. Facebook pays them. But Facebook isn’t going to pay everyone. So if Facebook wants everyone — especially digital celebrities and publishers that are used to making money from their YouTube videos — to be using Facebook Live, then at some point, Facebook will…
With full-screen video and comment overlays, YouTube’s mobile livestreaming bears a closer resemblance to Periscope than Facebook Live. YouTube has had a livestreaming product since 2011. But it hasn’t been a great one. It required a lot of technical know-how and wasn’t possible to use on mobile. As a result Twitter’s Periscope and Facebook Live…
Combining SEO with Influencer Marketing enables you to ensure you are identifying the right influencers, based on the keywords and content campaigns you are already optimizing for. This white paper from gShift includes: why influencer marketing should be in your mix; the link between SEO data and influencers; influencer analytics and reporting; and a getting…
Ad network InMobi has agreed to pay nearly $1 million to settle Federal Trade Commission charges that it deceived consumers and tracked their locations without knowledge and consent. In its complaint for civil damages and a permanent injunction (below), the FTC alleged that even if consumers had denied the location services request of one of…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: PebblePost’s updated platform makes direct mail more like digital adsJun 22, 2016 by Barry Levine Instead of the previous limited triggering, marketers can now set unlimited behavioral and rule-based triggers to…
PebblePost is dedicated to remaking snail mail into personalized marketing. Since October of last year, the New York City-based company has offered what it describes as the “first programmatic direct mail platform.” It allows user behavior on desktop and mobile websites to trigger the creation and mailing of personalized physical color mail. So, a person…
BuzzFeed Tasty remains the most popular video creator this year, earning 1.9 billion video views across YouTube, Facebook, Instagram and Vine in May. This is the fifth month in a row the food-focused video creator has earned the top spot on Tubular Lab’s most-watched video creators monthly top 10 list. In addition to its nearly…
Facebook Live is paying publishers and celebrities to help promote Facebook Live. The Wall Street Journal recently reviewed a document indicating that Facebook has signed more than 140 contracts for over $50 million. Seventeen of these amount to over $1 million. No statement has been made from anyone at Facebook regarding the nature of the…
