The traditional marketing campaign is a topic long debated by industry experts and novices alike. For every article declaring that the campaign is dead, there’s another celebrating its virtues. And while the future of marketing will likely be about continuously engaging customers with relevant content seamlessly across channels, that world can seem like a far-fetched…
Since the announcement of the project in October 2015, a lot has been said about Accelerated Mobile Pages (AMP) — what they are, how to get started, how Google and other platforms use them and so on. Yet there is always more to learn. With more than one hundred releases/updates so far, the AMP project…
The Advia multi-sensing box Marketers interested in location-based ads and messaging have two new options — Advia Partners’s new Amp multi-sensing device and platform for physical stores, and Rover’s rebuilt mobile marketing platform for location-based targeting. Cincinnatti-based Advia, founded in 2014, is out with its first product, an “all-in-one” product that seeks to provide a…
Shopping campaigns are becoming a major source of website clicks and revenue during the holiday season, and the “Shopping Campaigns: Play Like Every Day Is A Holiday” panel at SMX Advanced featured tips and advice from three PPC veterans: Ann Stanley, Todd Bowman, and Mona Elesseily. Ann Stanley: Shopping ads, buy buttons, social commerce &…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Ads on digital billboards are now being triggered by four speeds of passing trafficJun 30, 2016 by Barry Levine New campaign for Dannon Yogurt goes beyond previous message-changing based only on…
As expected, Amazon is bringing back Prime Day — its biggest shopping day of the year — for a second go round. The company has announced that Prime Day 2016 will happen on July 12. Anyone in 10 countries with a Prime membership by that date will be eligible to shop more than 100,000 deals…
Roughly a year ago Google introduced “My Account,” a centralized privacy and security center where people could manage their data and information used by Google. Yesterday the company began a global rollout of a new panel within My Account, called My Activity. My Activity extends the mission of My Account and gives users a more…
Someday soon, it might become commonplace to feel a car’s motor or the shake of a martini-in-progress on mobile video ads, if a newly released haptic toolkit from Immersion catches hold. The San Jose, California-based company says its TouchSense Design Cloud — now in beta with a release version expected this fall — is the…
Amazon has been adding new “skills” for its Echo personal assistant almost as fast as developers can make them, but ask any Echo owner and chances are you’ll hear a common refrain: It’s impossible to browse and find new skills to bolster what Echo can do. Not anymore. Amazon has finally overhauled the skills section…
What insights can you learn from Fortune 500 brands using Instagram? TrackMaven has your answer. After analyzing over 40,000 unique social posts on the image sharing network, they’ve released The Fortune 500 Instagram Report: 2016 Edition, sharing data on what marketers can learn from these big brands. Looking at both B2B and B2C companies from…
