Smartphone usage of apps continues to soar. Recent data from comScore show that 44 percent of all digital media time is spent using smartphone apps. That makes the world of apps a critical one for marketers to understand and embrace. At the most recent SMX Advanced, both Tam Phan, Organic Growth Specialist on the App…
Last October the European Court of Justice killed the 15-year Safe Harbor agreement that allowed the transfer and processing of data between servers in the US and Europe. Since that time the US and EU have been scrambling to find a framework to replace it that would provide sufficient safeguards for European citizens’ data. The…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Yahoo delivers stocks, news, weather & adoptable monkey bots to Facebook MessengerJul 7, 2016 by Greg Finn Thanks to a slew of new Yahoo bots for Facebook Messenger, you’ll be able…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Yahoo delivers stocks, news, weather & adoptable monkey bots to Facebook MessengerJul 7, 2016 by Greg Finn Thanks to a slew of new Yahoo bots for Facebook Messenger, you’ll be able…
A slew of new Facebook Messenger bots from Yahoo have been released into the wild today. These Messenger bots are designed to help you get pertinent information on world news and weather and are accompanied by a bot that lets you play with a selfie-taking monkey. Three off the main three bots tie into Yahoo’s…
Landing page templates, from Leadpages’ website Leadpages is expanding its portfolio beyond tools for creating landing pages and optimizing them for conversion, with its announcement today that it has purchased marketing automation platform Drip. Deal terms for Leadpages’ first acquisition were not made public. A year ago, Leadpages scored a $27 million Series B round…
Early into every NFL preseason, teams practice without pads. It’s a way to shake off the rust without risking injury. A couple months ahead of livestreaming regular season NFL games on Twitter, the social network held its own version of this kind of practice. On Wednesday Twitter tested out a livestream of tennis grand slam…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 13 link opportunities to pursue nowJul 6, 2016 by Andrew Dennis Need some great link-building ideas? Columnist Andrew Dennis has them for you — with examples from major brands to illustrate…
Link acquisition is hard. There are a number of unique challenges in link building, which are made even more difficult since most SEO programs only allocate a small portion of their budget to link building. Links are still not guaranteed, even when you have incredible, compelling content to share. According to a study conducted by…
Some SEOs and brands think that rankings are a very important metric to track for SEO success. But is this really the case? Some sites rank well for high-volume keywords but don’t get any benefit from it because the keywords do not meet user intent, and the user ends up leaving the site because they…
