Category: Digital Marketing
Your browser has witnessed the kinds of content that you’ve found useful, and all browsers together know what all users find useful. So why not turn your browser into more of a content recommendation engine? That is the idea behind Context Graph, a new content recommender system that Mozilla is building for its Firefox browser….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Feed your search marketing obsession at SMX EastJul 12, 2016 by Marketing Land You can register for SMX East anytime and get the latest, greatest SEO and SEM tactics. But why…
You can register for SMX East any time and get the latest, greatest SEO and SEM tactics. But why wait? Register now and save $300! This year, SMX celebrates 10 years as the most comprehensive search engine marketing conference on the planet. Attend for three days of tactics, growth hacks and strategies that will improve…
US mobile ad revenue in 2015 was approximately 35 percent total digital revenue or $20.8 billion. However, revenue from in-app ads is dwarfed by in-app purchase revenue and paid apps according to the AppsFlyer State of In-App Spending report. The AppsFlyer study looked at “over 100 million users across over 1,000 apps that have in-app…
The trend of ad-free Facebook Pages continues. Facebook has started testing another redesign of its desktop Pages that omits the ads that normally appear on the right-hand side of the page. A reader tipped us off to the new look, and a Facebook spokesperson confirmed that this is one of the ad-free layouts the company…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google adds cloud-based tools for online video programs with purchase of AnvatoJul 11, 2016 by Barry Levine The tech giant can now offer online video editing and other services as it…
From the Anvato announcement Google has taken another step toward becoming a one-stop, cloud-based solution for major media companies. Late last week, the tech giant announced its acquisition of Mountain View, California-based video platform Anvato. Deal terms were not made public. Anvato’s Media Content Platform automates the encoding, editing, publishing and secure distribution of video…
As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry. For every company doing things right, it seems there are many more who have not updated their practices or still…
Smartphone usage of apps continues to soar. Recent data from comScore show that 44 percent of all digital media time is spent using smartphone apps. That makes the world of apps a critical one for marketers to understand and embrace. At the most recent SMX Advanced, both Tam Phan, Organic Growth Specialist on the App…
Last October the European Court of Justice killed the 15-year Safe Harbor agreement that allowed the transfer and processing of data between servers in the US and Europe. Since that time the US and EU have been scrambling to find a framework to replace it that would provide sufficient safeguards for European citizens’ data. The…