The Ocean campaign Two new and separate advertising projects are based around the idea that “you are what you drive.” The new efforts — one in locations around the UK, the other near Tokyo — are identifying individual car types and directing ads to the implied interests of the driver or passengers. They are the…
Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may struggle to pinpoint the root cause. Organic search, unlike its paid counterpart, comes with a unique set of challenges in diagnosing a decline in traffic and conversions. There are some obvious…
From Valassis Valassis is today launching a new service that loads a coupon on your phone’s or tablet’s mobile wallet, in response to audio from a TV, video or radio ad that is played over speakers. Through the new service, called Audible Offers, a compatible app recognizes an inaudible signal in the soundtrack. The marketing…
With the success of Facebook’s Instant Articles — which allows for a super-fast experience that gives users immediate access to publisher content — it’s no surprise that the next iteration of Facebook Instant Articles is support for it within direct messages. The company announced today that Facebook is rolling out Instant Articles to its Messenger…
Google is a long-standing target of critics who claim that the company “encourages piracy.” While this is not a uniformly held view, and Google vehemently disputes it, the accusation has been voiced by many in the music and motion picture industries. Over time, Google has implemented various systems and methodologies to try to address piracy…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Valassis announces new service to trigger mobile coupons from TV/radio ads or videosJul 14, 2016 by Barry Levine Marketing services firm says Audible Offers is the first such widescale effort connecting…
Explosive user growth. Rapid platform expansion. Expanding brand opportunities. There are countless reasons to bring your brand to Instagram. But do you know what it takes to drive success once you’re there? In this comprehensive guide from Brand Networks you’ll learn how to build a successful Instagram launch and the ingredients for an advanced Instagram…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Marketers look to climb aboard the Pokémon Go phenomenonJul 13, 2016 by Barry Levine A week since its launch, the game of finding imaginary creatures in the real world has turned…
From the US Pokemon Go site The past week will go down in marketing history as the point when augmented reality (AR) became a real thing. The reason: the sudden craze of Pokémon Go, launched barely a week ago. Based on the entertainment franchise of games, trading cards and cartoons that began in the 1990s,…
You think that brands and companies would know by now that if they pay “influencers” to promote a product and don’t disclose that fact that the US Federal Trade Commission (FTC) will come after them. This happened earlier this year with gaming network Machinima and retailer Lord & Taylor and now it has happened to…
