There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to turn visitors into leads, there’s a very good chance it’s because of your copy. More often than not, marketers are guilty of making several copywriting mistakes, and they don’t even know it. In…
Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant analyzing performance didn’t require too much slicing and dicing to get meaningful takeaways from paid search data, and often a simple brand vs. non-brand look would do the trick. With the rise…
Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile and digital development must step up to support their firm’s initiatives. This executive overview from Forrester describes this opportunity for AD&D — and how to create a digital customer experience delivery strategy that supports your…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: New insights on the customer decision journeyJul 21, 2016 by John Cosley Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these…
For years, paid search has centered around clicks. Getting the most clicks. Getting the highest click-through rate. Marketers have obsessed at delivering the most clicks for the lowest cost. But who is behind all of those clicks? And what are they really looking for? New research at Bing Ads now allows us to better understand…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Imperson unveils chatbot platform so you can create your own characterJul 20, 2016 by Barry Levine The self-service platform utilizes the same technology it employed to launch Miss Piggy and other…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Top 10 video creators in June: BuzzFeed Tasty keeps the lead, but loses a million viewsJul 20, 2016 by Amy Gesenhues According to Tubular Labs video analytics, the top 100 videos…
BuzzFeed Tasty continues to keep its lead among video creators, according to Tubular Labs’ latest video analytics rankings. Generating 1.8 billion views across YouTube, Facebook, Vine and Instagram in June, BuzzFeed’s foodcentric videos have earned the channel a No. 1 ranking for six months straight, although it lost a million views last month compared to…
Although Flash technology is fading out, it appears to be dragging out its death scene like a small-time actor relishing the moment. Publishers making the transition to HTML5 video ads, then, might still want to handle Flash video ads. To help ease the move, video ad tech firm Likqid Media is today announcing LKQD Fusion….
Microsoft has released its latest earnings report, announcing $22.6 billion in revenue for Q4 2016 and reaching $92 billion for its fiscal year that ended June 30, 2016. According to the report, Microsoft’s Productivity and Business Processes generated $7 billion in revenue during Q4, with Office commercial products and cloud services up five percent, Office…
