Personalisation. Predictive technologies. Experimenting at scale. Get the customer experience right and reap great rewards. Botch the implementation by ignoring the organisational/people issues and you’ll miss the window of advantage marketing technologies provide. Don’t miss the window. Attend MarTech Europe, 1-2 November in London. The MarTech agenda features case studies from brands and agencies innovating…
Measurement-savvy execs are about as important to a digital media company today as a three-point shooter is to an NBA team. So it’s a big deal that Pinterest has snagged Snapchat’s head of quantitative ads research, Gunnard Johnson, four months after the ad measurement vet had joined the white-hot messaging app. Pinterest has hired Johnson…
ACSI, the American Customer Satisfaction Index, has released interesting findings regarding how social media, search engines and new websites have impressed upon the overall perception of e-business. This year’s report culled data from nearly 70,000 customers across 300 companies in 43 industries and 10 economic sectors to determine, on a scale from 0 to 100,…
On a day that one high-profile tech company that, for years, had notoriously struggled to define itself gave up its independence — and soon its brand — another is trying to reassert itself. Twitter debuted a new ad campaign on Monday that attempts to define the former social network and now news company. “Twitter is…
When Amazon chief executive and founder Jeff Bezos bought The Washington Post in late 2013, he said his motive was to bring the distinguished newspaper into the digital age. To help accomplish that aim, Bezos gave a specific mission to Jarrod Dicker, who joined the newspaper in September of last year as head of ad…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: [WATCH] Marketing Land Live #21: Payday loans, Twitter verification requirements & moreJul 25, 2016 by Matt McGee In our latest show, we talk about Google’s delayed implementation of the payday loans…
Following several rounds of bidding and rumors this weekend, it was confirmed this morning that Yahoo is being acquired by Verizon for $4.83 billion. In 2015 Verizon acquired AOL for roughly $4.4 billion. Effectively AOL and Yahoo will be merging, a deal once proposed by AOL’s CEO Tim Armstrong but rejected by Yahoo. Here’s what…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 3 signs your landing page copy is leaving your visitors high and dryJul 22, 2016 by Khalid Saleh Are your PPC landing pages failing to convert, despite getting great traffic? Columnist…
There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to turn visitors into leads, there’s a very good chance it’s because of your copy. More often than not, marketers are guilty of making several copywriting mistakes, and they don’t even know it. In…
Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant analyzing performance didn’t require too much slicing and dicing to get meaningful takeaways from paid search data, and often a simple brand vs. non-brand look would do the trick. With the rise…
