Following its quarterly earnings earlier this week, Apple announced that it had sold its billionth iPhone. Introduced in January 2007, the device is nearing its 10th anniversary. Separately, IDC released quarterly smartphone market-share estimates. Apple was the second largest handset maker globally, behind Samsung. According to the firm, Apple volume was down 15 percent, while…
Amazon announced its Q2 2016 earnings, reporting $30.4 billion for the quarter – a 31% jump over its Q2 2015 revenue. As reported earlier this month, this year’s Amazon Prime Day was the biggest day ever for Amazon, with Prime Day worldwide orders up more then 60 percent over last year’s Prime Day. Other highlights…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Oracle buys NetSuite for $9.3 billionJul 28, 2016 by Barry Levine This latest acquisition enlarges Oracle’s family of cloud-based products with NetSuite’s business services, targeted at midsized companies. “Webinars for Dummies”…
Oracle announced today it has agreed to purchase NetSuite, a cloud-based provider of software for running a business, including enterprise resource planning, customer relationship management and e-commerce. At $109 per share in cash, the deal is valued at $9.3 billion. In a statement, Oracle CEO Mark Hurd described the two companies’ cloud applications as “complementary,”…
Tomorrow Tumblr will be releasing ads across its network of Tumblrs. The good news for publishers? They’ll be getting a slice of the pie. A post on ‘Staff’, the official Tumblr blog, the soon-to-be-Verizon-owned network announced that ads will be shown across the blog network. Another piece of good news is that publishers don’t have…
Facebook is growing the amount of money it makes per person using its service twice as fast as it’s getting new people to use its service — and it’s getting a lot of new people to use its service. Not only did Facebook grow its daily audience by 17% year-over-year in the second quarter to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Does the IAB’s first ad-blocking study provide the “missing stat”?Jul 27, 2016 by Barry Levine The report offers some new insights into what it will take to keep people away from…
One topic dominated Facebook’s second-quarter earnings call on Wednesday. Not the company’s monster quarter. Not video. Not Facebook Live. Not Instagram. Not Pokemon Go (though almost). Ad load overtook ’em all. There were at least five questions about ad load asked during Facebook’s earnings call. That level of attention to an in-the-weeds metric would have…
Personalisation. Predictive technologies. Experimenting at scale. Get the customer experience right and reap great rewards. Botch the implementation by ignoring the organisational/people issues and you’ll miss the window of advantage marketing technologies provide. Don’t miss the window. Attend MarTech Europe, 1-2 November in London. The MarTech agenda features case studies from brands and agencies innovating…
Measurement-savvy execs are about as important to a digital media company today as a three-point shooter is to an NBA team. So it’s a big deal that Pinterest has snagged Snapchat’s head of quantitative ads research, Gunnard Johnson, four months after the ad measurement vet had joined the white-hot messaging app. Pinterest has hired Johnson…
