There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that it is very possible it does. Reading articles, experiments and case studies is great, but we’re always eager to test things out for ourselves. We maintain a bunch of test…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: [WATCH] Marketing Land Live #22: Verizon buys Yahoo, earnings week & moreAug 1, 2016 by Matt McGee In this week’s show, we talk about Yahoo’s future with Verizon/AOL, and a big…
Yahoo’s future is in question after the news this week that Verizon is buying the company for a little less than $5 billion. In the latest episode of Marketing Land Live, we talk about the reasons behind Verizon’s buy, what Yahoo might look like in future years and the impact on digital ads and advertisers….
There are two ways to get someone to do something: Encourage them with some kind of carrot or command them with some sort of stick. With an ad business beset by lower-than-expected demand from advertisers, Twitter can’t take a stick to marketers to make them buy its ads. So it’s holding out a carrot. Twitter…
SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, causing ranking shifts that are known to make digital marketers lose sleep. Additionally, Google often releases new technologies that offer alternative ways to rank. That…
After a Q1 that disappointed investors somewhat, Google parent Alphabet delivered a big quarter yesterday. The company announced revenues of $21.5 billion, which represented 21 percent growth year-over-year and beat analysts’ consensus estimates by more than $700 million. Paid clicks were up nearly 30 percent, which was also an expectations beat. However, CPCs were off…
Keeping online and brick-and-mortar stores in sync is one of the biggest challenges for modern retailers, especially smaller ones. To help out, Automattic’s ecommerce platform WooCommerce has announced it is now integrated with offline payments platform Square. In a blog post announcing the extension, Automattic Content Manager Nichole Kohler noted that this has been the…
Baidu, China’s largest search engine with over 80% of marketshare in that country, has had it’s worse quarter in terms of profit since their IPO over 11 years ago. In their Q2 2016 earnings report their net income dropped by 34% from the previous period. They still are very profitable, showing a net income of…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Much needed filters & custom metrics make their way to Twitter Ads Manager reportingJul 29, 2016 by Greg Finn A new set of tools will allow Twitter Ads Manager users to…
Twitter Ads Manager has been a bit of a bear to navigate since inception. The ability to quickly parse campaigns and see the metrics you’d like simply haven’t existed. This is soon changing, thanks to a big global upgrade that will allow advertisers to optimize their campaigns in a much more flexible fashion. The first…
