This may seem strange coming from an SEO guy, but there are many situations where organic search may not be the best option for a given marketing challenge. In fact, there are times when SEO is just simply not a good fit. In this article, I am going to look at a few common scenarios…
We all know digital video is leaving its mark on television, but the jury is still out as to just how significantly it’s affected. TV still dominates in terms of viewership and ad spend, but data shows that consumer behaviors and marketing dollars are shifting. The driving forces behind these shifts seem to be that…
There’s no single event as big as the Super Bowl when it comes to brand advertising. This year, more than 50 brands invested upwards of $4.5 million to buy a Super Bowl ad – and that doesn’t include what each advertiser spent on creative, or the digital costs of extending a campaign beyond the 30…
When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making on our websites, leads and revenue. Measuring our success in SEO helps us to justify the importance of its role in marketing, ensure budget allocation and solidify our roles in the organization. Tracking…
Ah, the SEO request for proposal (RFP). Whether you are writing one from the client side or responding to one as an agency, they are a foundational part of enterprise-level SEO. While each RFP should include a few questions that are unique to the business at hand, there are also some “standard” questions that can…
Tying foot traffic in physical stores with mobile ads has become fairly commonplace, so mobile ad platform MobileFuse is taking the next step. The New York City-based company is partnering with location intelligence provider Cuebiq, also headquartered in New York, to offer what they say is the first service to determine mobile “Dwell Lift.” MobileFuse…
Search, Facebook and display ads drive offline conversions and sales. Whether it’s a store visit or a phone call, you can’t measure CPL and prove ROI without offline conversions. But it can be a challenge. Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma. Attend this webcast…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce boosts its Wave Analytics Cloud with new applicationsSep 2, 2016 by Barry Levine The updates, from the company and ISVs, increase the utility of data from Salesforce and external sources….
Salesforce is adding new desktop/mobile applications to its Wave Analytics Cloud that allow users to drill down into data, customize dashboards, or better apply analytics to specific uses. There is a Wave for B2B Marketing, currently in beta and available as a release version next month. It allows a marketer to drill down into data…
There are more than 2 million apps for iOS devices. However, beginning next week, Apple will be trying to reduce that number somewhat. Starting September 7, Apple notified developers, the company will begin identifying apps that are broken, neglected or no longer comply with its review guidelines. According to an email that went out to…
