Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook makes it easier for brands to cross-post videos produced by publishersSep 8, 2016 by Tim Peterson Facebook Pages can now give other Pages permission to cross-post their videos without those…
Facebook made clear earlier this year that it’s cool with marketers paying publishers to produce branded videos and distribute them for free through the publishers’ Facebook Pages. Now it’s making it easier for the brands also to distribute the videos through their own Pages without needing to upload the videos themselves. On Thursday Facebook announced…
Enterprise SEO platforms such as Searchmetrics, Linkdex and BrightEdge are used by a large number of brands and agencies. As the landscape and industry has evolved, are these tools still worth investing in? Recently, I’ve noticed clients challenging whether these enterprise platforms are truly necessary. Could the budget being spent on them be diverted elsewhere…
This could be a really short article. LinkedIn is rolling out a way for advertisers to track when their ads lead people to do things on the brand’s site like buy a product or register an account, which is something that Facebook and Google and Twitter and Pinterest already offer. But LinkedIn is putting its…
People are focused on the fact that there’s no headphone jack on the new iPhone. But while that’s grabbing attention, Apple introduced a set of solid upgrades that will surely drive iPhone 7 and 7 Plus sales. The company also rolled out Apple Watch 2.0, which it said was second only to Rolex in terms…
Two versions of an ad for Sizmek, made in its new DCO tool. Ad management/serving platform Sizmek is today launching a new version of its HTML5-based creative tool, which it hopes will help redefine the category of Dynamic Creative Optimization (DCO). Called Rich Media for Programmatic Creative, the self-service product is the latest iteration of…
According to this Harvard Business Review report, presented by Google Analytics, using data to improve the customer experience is key to creating a competitive advantage in today’s market. In this paper, HBR reviews: The competitive advantage of business analytics How demand analytics impacts company performance The drivers that create customer value Visit Digital Marketing Depot…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How you can better communicate PPC industry updates to clientsSep 6, 2016 by Matt Umbro PPC is about more than just managing accounts — it’s about managing client relationships, too. Columnist…
Learn how to engage teams, persuade stakeholders and drive action by turning your marketing dashboard into a storytelling canvas. Download this guide from Beckon and get concrete advice on how to: Take control of the marketing story Ensure that your marketing dashboards answer business questions Add variety and context to your marketing dashboards Visit Digital…
As hectic as it can be, we are lucky to be in an industry that is constantly evolving. One day it may be a new ad extension, the next day an algorithm change; it could even be a complete transformation in how ads are written. Needless to say, it’s exciting to always be learning and…
