ML 20200430
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Category: Digital Marketing
How to build a martech stack for this era — and whatever comes next
“Beginning last month, we pivoted, and we pivoted a lot,” said David Miller, head of product marketing for Acoustic, “We relaunched whole sections of our website — brand new content — we moved faster than we ever thought possible.” How was Acoustic’s team able to make such a massive pivot at the start of the…
ML 20200429
The post ML 20200429 appeared first on Marketing Land. From our sponsors: ML 20200429
Anchor launches a video conference-to-podcast conversion tool
Podcast recording and distribution platform Anchor has launched a new feature enabling users to convert video conference recordings into podcast episodes, the Spotify-owned company announced Tuesday. Anchor’s episode creation dashboard. Source: Anchor. Why we care Being able to turn a video conference call into a podcast episode can be a viable way to get more…
Digital transformation is no longer a buzzword. It’s an imperative.
Less than two months ago, I interviewed several agency leads about how their organizations were helping CMOs break down the barriers to digital transformation. In what can now be best described as a prescient moment, Razorfish President Josh Campo told me that digital transformation is kind of like having to build the plane while you’re…
ML 20200428
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Resolving consumer identity – more important than ever
Things happen. People react accordingly. That’s why brands must be ready to quickly shift their marketing tactics. Snow in the forecast? A hardware store should move snow shovels front and forward. Home team in the championship game? An apparel company should be ready for a huge run on team gear. But rarely, if ever, has…
ML 20200427
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ML 20200424
The post ML 20200424 appeared first on Marketing Land. From our sponsors: ML 20200424
5 factors that can make or break a marketing vendor-client relationship
I’ve worked with some wonderful vendors throughout the years, but there are some that are not so ideal. Having worked at a vendor, I have experienced this type of relationship from both perspectives. So, I know the importance of considering the factors that can make or break a vendor relationship. One of the major factors…
