Hey! Google has a new messaging app out today called Allo. Pity I can’t send you a text message about it. Allo can’t handle that, not from my actual number, which is a core failing out of the box. It’s a failing Google can’t afford with yet another messaging app. The glory that was Google…
Companies using marketing automation see 53 percent higher conversion rates, according to the Aberdeen Group. But there are hundreds of software companies that have been identified as marketing automation platforms. Add in customer relationship management software, email marketing platforms and experience management tools and the market is daunting at best. Marketing Automation is a clear…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: MarTech Europe preview: here’s what to expect in 6 weeksSep 20, 2016 by Scott Brinker We’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with…
We’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology, and management. I’m excited to give you a preview of what the conference will deliver, but first… If you…
Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels as a result of their capacity to qualify traffic. As a result, retailer investment in PLAs has grown, and PLA channels have become increasingly crowded. Due to growing competition and rising CPCs, retailers who rely on PLAs as a…
A couple of Saturday nights ago, several of my family members and I went to see the movie “Indignation” at a local theater. It was the first time I’d been out to a movie in several months. Since the film had gotten good reviews, we got there a bit early to make sure we got…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce introduces Einstein — an AI layer for all its cloudsSep 19, 2016 by Barry Levine The company is going beyond its previous integrations of computer intelligence, making embedded predictive and…
Bokic Bojan / Shutterstock.com Einstein made his name, in part, by demonstrating a new understanding of the relationship between matter and energy. Today, he is lending his name to Salesforce’s newest effort to understand the relationship between customers and your business. The company is announcing a layer of artificial intelligence (AI) that is branded with…
It’s finally happening. Starting today — four months after announcing it would do so — Twitter will no longer count photos, videos, polls and quoted tweets against the 140-character limit for normal tweets. Promoted Tweets are a different story. Any photos, videos, polls and quoted tweets included Promoted Tweets created using Twitter’s ad dashboard will…
When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of grumbling, cursing and general hand-wringing you do. It isn’t easy for enterprise brands to get their location data in order. Juggling the info for hundreds or thousands of locations can quickly become overwhelming….
