After a nearly two-year wait, Google’s Penguin algorithm has finally been updated again. It’s the fourth major release, making this Penguin 4.0. It’s also the last release of this type, as Google now says Penguin is a real-time signal processed within its core search algorithm. Penguin goes real-time Penguin is a filter designed to capture…
The pace at which new marketing technology vendors come to market, makes technology selection processes extremely tough. Periodically, Forrester and Gartner identify a handful of vendors as leaders in their industry, but the biggest mistake a marketer can make is simply narrowing choices down to just these vendors. Read this white paper from TBSCG to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook acknowledges discrepancy that had overstated a video view metricSep 23, 2016 by Greg Finn A miscalculation in the “average duration of video viewed” has overstated the overall video performance (within…
If you have been relying heavily on Facebook’s average duration of video viewed metric, you’ve likely been using some inaccurate stats. Facebook has officially announced that the metric has bee over-reported due to a miscalculation. Along with the announcement came an apology for the misinformation from David Fisher, VP of Advertising & Global operations at…
The Modern Marketing Essentials series from Oracle gives marketing leaders and practitioners the opportunity to supplement their existing marketing strategies with helpful insights. Check out this guide on content marketing and get: tips from leading content marketers and thinkers; content planning best practices; 7 must-have content marketing metrics; and checklists galore. Visit Digital Marketing Depot…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Forrester: Here are some ways marketers can adapt to messaging appsSep 22, 2016 by Barry Levine These emerging ‘relationship platforms’ are part of a new, intelligent conversational interface that changes the…
From the Forrester report: Tools to create branded conversations in messaging apps Like shopkeepers in previous centuries who talked to customers one at a time, digital marketers need to master the art of the individual conversation. Except that now it’s at the scale of millions of individual conversations. “Messaging apps are morphing into relationship platforms,”…
We’ve been in “sprint mode” with one of our clients throughout the quarter. Our key point of contact with this client has been fielding communication from all angles, with respect to a site redesign, international campaign initiatives and on communicating performance to senior leadership. Sometimes it seems like our entire week is spent executing on…
A majority of consumers will share holiday-related content during the holiday season, but marketers will have a hard time tracking most of it, according to a new survey from RadiumOne. The company’s Holiday Consumer Behavior Data Report shows that 72 percent of consumers will share some kind of holiday content online — primarily photos, but…
Google told us in August that Accelerated Mobile Pages (AMP) would be entering the main mobile search results. Earlier this week, that happened and the rollout will be complete, globally, by the end of the year. While Google encourages developers and publishers to use the format, the company has made clear (at least for now)…
