As the marketing world continues to evolve so rapidly, and often without warning, it’s key to constantly evaluate the industry and marketplace in order to stay current and competitive when changes happen, or risk being left behind. This guide froom Emarsys highlights five of the biggest trends marketers and retailers should expect to see, and…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 Ws of the sharing economy: How social data gives marketers a competitive edgeSep 27, 2016 by John Donnelly III Why should you be paying attention to the sharing economy? Columnist…
Not long ago, when you needed a ride in your city, you’d call a cab — completely unaware the market could offer another option. When you were booking a place to stay for an upcoming trip, your mind probably wouldn’t wander beyond the idea of a hotel. Today, however, the sharing economy is so deeply…
Back in March 2016, you might remember Facebook announcing that 3 million businesses actively advertise on its social network. Well, now that number is 4 million. That’s 1 million advertisers added in less than seven months. For comparison Facebook’s main current rival in the social advertising space, Twitter, claimed more than 130,000 advertisers in the…
In June, Salesforce announced it was buying e-commerce platform Demandware and creating a Commerce Cloud. Today, the marketing/sales tech giant launched the new cloud, which already has 1800 commerce sites spread out over more than four dozen countries, including Adidas, Lands’ End, and Pandora. Interestingly, the platform is built for physical stores as well as…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: It’s your last chance to save £200 on MarTechSep 26, 2016 by Marketing Land At MarTech Europe, you’ll hear stories from marketing and technology experts about their digital transformation challenges and…
At MarTech Europe, you’ll hear stories from marketing and technology experts about their digital transformation challenges and success. Find out their secrets for building their marketing stacks… and doing it right. Register for an All Access Pass by Friday and pay only £1,095 — that’s £200 off on-site rates. MarTech will be held 1–2 November…
Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user later on a desktop,…
Snap Inc.’s freshly unveiled video-recording glasses, Spectacles, are like a pair of bifocals for the future of the company that owns but is no longer limited to Snapchat. The face-cameras appear to bring into focus how Snap Inc. is preparing for the future while also trying to secure its present opportunity. Future-wise, it’s easy enough…
The pace at which new marketing technology vendors come to market, makes technology selection processes extremely tough. Periodically, Forrester and Gartner identify a handful of vendors as leaders in their industry, but the biggest mistake a marketer can make is simply narrowing choices down to just these vendors. Read this white paper from TBSCG to…
