Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Using Google to drive offline salesOct 11, 2016 by Digital Marketing Depot Google shows special results for an open-ended search for goods or services when it knows your location. Or when…
Google shows special results for an open-ended search for goods or services when it knows your location. Or when you add a phrase like “near me” or “Tribeca.” Does all this mobile, location-centric search translate into real-world business outcomes? From awareness to consideration to conversion, and finally advocacy — this white paper from MomentFeed shows…
In what appears to be an unprecedented move in the industry, Samsung has halted production of its troubled Galaxy Note 7. The device was previously recalled while the South Korean manufacturer sought to remedy problems with its lithium-ion batteries that were causing fires. The fix didn’t work and phones with new batteries continued to catch…
Technology-powered marketing, or “modern” marketing, is reshaping organisations’ processes and operations, managerial hierarchies, and enabling us to reinvent the customer journey. Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s stunning is that when asked, most marketers believe they are only using 2-3 technologies. Helping you manage…
Screens from Urban Airship/Politico Europe’s Brexit updates wallet card. “Mobile wallet” conjures up the virtual equivalent of a worn leather billfold harboring credit cards, coupons, boarding passes, and discount cards. But that’s only because its name is borrowed from the wallet’s heyday, when all “stores” were tangible. The future of the humble mobile wallet may…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Optimove adds an intelligent agent for self-optimizing marketing campaignsOct 7, 2016 by Barry Levine Called Optibot, the new feature makes recommendations, offers insights, and conducts self-optimizing tests across micro-segments. Facebook’s new…
Every day more than 100 million people view Instagram Stories, according to an Instagram spokesperson, who clarified that the 100 million user mark reported by BuzzFeed on Thursday specifically referred to the number of people viewing Stories. A daily audience of more than 100 million people is huge for anything. When it comes to TV,…
How can adopting ABM positively impact your marketing performance? Download the “BrightFunnel ABM Benchmark Insights – Q3 2016” for findings, analysis, and 5 key recommendations to help guide your organization’s ABM strategy. Visit Digital Marketing Depot to download the study and learn more. From our sponsors: New benchmark data on the state of Account-Based Marketing…
Marketing optimization at scale, as visualized on Optimove’s website Micro-segmenting marketing platform Optimove is the latest marketing tool to add an intelligent assistant. The Israeli company, founded in 2009 and headquartered in New York City, has launched Optibot, which it describes as “the marketing industry’s first CRM [customer relationship management] optimization bot.” More specifically, it…
Facebook has become a popular place for people to pencil in their plans. Every day more than 100 million people — about 9% of Facebook’s daily audience — use the social network’s events feature, per Facebook. So now Facebook is spinning off events into own mobile app — which may become more than an event-specific…
