At its simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape. Using a matrix, this white paper from Bridgeline presents a visual buyer’s guide ranking the top vendors in the marketing automation…
Apple’s fiscal fourth quarter earnings are out. Revenues of $46.9 billion were in line with analysts’ modest expectations; earnings per share of $1.67 beat expectations. However, the company reported its first year-over-year revenue decline since the introduction of the iPhone. Revenues were off nearly $9 billion vs. last year. The stock is down in after-hours…
Within the next year, mobile is expected to claim more than half of the digital ad market. Marketers who want to stay on top need to be knowledgeable, have a reliable tracking solution, and be flexible. But trying to keep up with the latest trends can interfere with seeing the big picture. You can miss…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Conductor adds Insight Stream to its Searchlight platformOct 25, 2016 by Barry Levine The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing tool…
These days, it’s hard to find a digital marketer who isn’t swimming in data. To help marketers keep their head above water, content intelligence platform Conductor is today joining the parade of companies that have begun to offer intelligent assistants. The New York City-based firm is launching Insight Stream, a kind of business intelligence assistant…
Innovation is martech’s currency — and it requires constant change. Keeping up with all the latest tools to make your brand compelling so that it resonates with your audience can be difficult, if not impossible. To help you optimize your martech strategies, I’ve compiled a list of 11 of the hottest technologies that might not…
While brand marketers have increasingly been using location data as part of their targeting and attribution toolset, business intelligence platforms are just waking up to its importance. As a baby step in that direction, IBM announced yesterday that it would be incorporating global geospatial and political boundary data from Pitney Bowes into its Cognos Analytics…
Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels such as Google Shopping and Bing Shopping. Due to growing competition and rising CPCs, retailers who rely on PLAs as a significant source of revenue need to adopt a more sophisticated approach to PLA optimization in order to remain…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Don’t miss MarTech Europe next week. Hope to see you there!Oct 24, 2016 by Scott Brinker I’m sure you’ve seen that MarTech Europe is next week, 1–2 November, in London. I…
I’m sure you’ve seen that MarTech Europe is next week, 1–2 November, in London. I wanted to reach out one last time to invite you to join us and remind you of the great things to look forward to at MarTech: Hear from the experts: Leading brands will share how they’ve integrated marketing technologies to…
