Party planning is a great way to think about account-based marketing (ABM). When you invite people to a party, no matter the size, you make an effort to provide something for everyone: food and drink options, fun activities that everyone can participate in. And you’ll even plan who sits at which table. ABM is about…
For the last four-plus years now, we’ve heard a lot about Penguin. Initially announced in April 2012, we were told that this algorithm update, designed to combat web spam, would impact three percent of queries. More recently, we’ve witnessed frustration on the part of penalized website owners at having to wait over a year for…
Reddit user? The social news site has an update for you. Earlier this week, Reddit CEO Steve Huffman made an announcement that may have folks dropping their jaws and advertisers rejoicing: Reddit will now not just support subreddit ad targeting, an offering provided for quite awhile — it’s broadening out to interest targeting, which is,…
Consumer reviews have become an important source of information for consumers during the buying process. Understanding how reviews are used is paramount. Download this report from Trustpilot to learn: how consumers engage with reviews which factors (quantity, recency, content) affect conversion rates most why consumers are choosing your competitor over you Visit Digital Marketing Depot…
Amazon released its Q3 2016 earnings report today, announcing $32.7 billion in sales for the quarter – a 29 percent year-over-year increase compared to the $25.4 billion it generated in Q3 2015. Among the highlights listed for the last three months, the e-commerce company referenced the expansion of Amazon Fresh – it’s online grocery delivery…
This afternoon Google parent Alphabet delivered a strong quarter, beating Wall Street’s revenue and earnings expectations. Revenues grew at 20 percent year over year. Net income was $6.3 billion. Total quarterly revenues were $22.25 billion (ad revenues were $19.8 billion), while so-called “other bets” generated $197 million (mostly Nest and Fiber). That was an increase…
What’s happening at Twitter lately? Today, we found out that 350 employees have been laid off, or 9% of the workforce. The cuts were announced alongside the company’s Q3 earnings which exceeded Wall Street expectations. The employees were just notified prior to the Q3 announcements, but the team will be addressed as a whole by…
Yes, a lot has been written about the rise of chatbots, the digital assistants that can live in places where we spend time like Slack and Facebook Messenger. Brands jumped in early — order flowers in Facebook Messenger or tacos in Slack — and there are chatbots for customer service, health advice, personal shopping assistance,…
Twitter released its third-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is doing. Twitter continues to make money but not a profit Twitter has not turned a profit since at least the first quarter of 2012. Despite total revenue growing by 8% year-over-year to $615.9 million and…
After last year’s record-breaking holiday shopping season, Adobe is forecasting $91.6 billion in online holiday sales – up eleven percent over 2015. While online holiday sales are expected to increase, Adobe says the overall growth rate for 2016 will be slower than last year. According to Adobe’s 2016 Digital Insights Shopping Predictions, Cyber Monday is…
