Your calendar says it’s Tuesday, November 1. Never mind that. As far as Amazon.com is concerned, Black Friday starts today. Yep, the deals are already underway. The e-commerce giant has launched its 2016 Black Friday deals store at www.amazon.com/blackfriday, promising new deals as often as every five minutes between now and December 22. Amazon has…
Let’s face it: anyone with an AdWords login, bank account and keyboard can create ads for search. It can be a Wild West out there, which means that many ads ultimately fail. They fail because they don’t capture the attention of searchers, because they don’t include the best information, and frankly, because they look like…
A few weeks into Apple debuting search ads in the App Store, mobile analytics firm AppsFlyer has released some early results. The App Store is the primary way consumers discover apps, according to comScore, and developers have jumped at the opportunity to improve visibility for their apps there. Spend roughly doubled in the initial weeks…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: It’s not too late to maximize your Google Shopping in time for the holidaysOct 31, 2016 by Digital Marketing Depot Whether you’re a beginner or a paid search pro, it’s not…
Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss: how to create “quick wins” in your…
Google introduced the concept of micro-moments over a year ago, and since then, the company has consistently published supporting information as it relates to specific industries and user behavior across content platforms. If you’re unfamiliar with micro-moments, they’re essentially a way of framing a user’s path to purchase or to conversion, with specific focus on…
SEO and content marketing can be tough for small businesses. Creating content that answers the frequently asked questions in your industry may not be too difficult, but getting it found in search engines is not so easy if you are a small local player. Even if you could rank a piece of content nationally, would…
Breaking! Facebook now allows advertisers to illegally target ads based on race. Except it doesn’t, despite some of the breathless headlines you may have read today. Those often confusing, misleading or downright incorrect headlines came out of a ProPublica story today pointing out that Facebook allows for “Ethnic Affinity” targeting. The article gives the impression…
LinkedIn released its Q3 2016 earnings report, showing a 23 percent year-over-year increase for the quarter with $960 million in revenue. According to the announcement, the site grew its member-base by 18 percent year-over-year and now stands at 467 million members. LinkedIn says its member page views were up 27 percent in Q3, and that…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: ABM brings the right guests to the party; marketing automation keeps them engagedOct 28, 2016 by Jeffrey L. Cohen What is account-based marketing (AMB), and how is it used? Columnist Jeffrey…
