With more than 34,000 Messenger bots on the market since their April 2016 debut, Facebook is rolling out an analytics tool that will detail to Messenger bot makers how people are interacting with their bots and cross-reference those stats with people’s Facebook profile data, in hopes of improving people’s experiences with those bots. Developers, including…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook is killing people, posting erroneous “Memorialized Accounts” messagesNov 11, 2016 by Danny Sullivan Facebook may be telling you you’re dead today. It appears to be a bug that’s hitting many…
Facebook may be telling you you’re dead today. It appears to be a bug that’s hitting many accounts, one that we’ve seen first hand. Below is an example of what I saw when I went to Facebook just a few minutes ago: As the top, you can see that it says “Remembering Danny Sullivan,” something…
How does brand impact app installs? That’s a question TUNE sought to answer with a number of related consumer and app-download studies. In preparing a report entitled, “How Brand Impacts App Install Volume,” TUNE drew upon several studies conducted between September 2015 and June 2016. These investigations included a mix of US consumer survey data…
Adobe is boosting its commitment to multi-platform video ads with its announcement yesterday that it has agreed to buy programmatic video ad platform TubeMogul. The price is about $540 million, or $14 per share. The Emeryville, California-based TubeMogul offers a demand-side platform (DSP) that enables the planning and buying of video ads on all platforms,…
We’re almost halfway through Q4, and as a marketer, you know what that means. It’s time to start thinking about next year, if you haven’t already. To put together a comprehensive marketing plan, there are certain details that should be taken into consideration. Below is an outline of the analyses and components that should factor…
Soon after Snap Inc.’s Spectacles went on sale on Thursday, I picked up a pair and walked around the Venice Beach Boardwalk with my girlfriend to try them out. Here’s what it was like. From our sponsors: What it’s like to use Snap Inc.’s Google Glass-like Spectacles
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: What the line for Snap Inc.’s Spectacles was like on release dayNov 10, 2016 by Tim Peterson By 8 a.m. more than a dozen people were waiting in line to buy…
For marketers, Christmas isn’t just one day a year — months of planning and weeks of meticulous optimization precede our celebration of the holiday season. For many retail businesses, it’s sink or swim during the holiday season, and they are moving from the planning to implementation phases of the holiday season now, with Black Friday…
A new movement in marketing is growing — and you’re probably starting to hear about it in the media, at events and in the boardroom. Open Garden is a blueprint for a marketing and advertising ecosystem that’s connected at the data layer. It’s a simple, transformative idea. By building your own Open Garden, you can…
