Famous is a company that has arguably failed — twice. But its most recent incarnation may have succeeded in solving one of the most vexing problems in marketing today: how to bridge the user-experience gap between the mobile web and apps. Famous is run by Steve Newcomb, the founding COO of semantic search engine Powerset,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Five marketing automation myths busted!Nov 18, 2016 by Digital Marketing Depot A study by Forrester Consulting found that just 10% of marketing professionals surveyed feel they are able to fully execute…
A study by Forrester Consulting found that just 10 percent of marketing professionals surveyed feel they are able to fully execute mature marketing automation strategies. This may have to do with the fact that some organizations have bought into fallacies about marketing automation, namely that a select set of power users is realizing great success…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Top 10 video creators in October: UNILAD & The LAD Bible hold at #1 & #2Nov 17, 2016 by Amy Gesenhues October was UNILAD’s fourth consecutive month in the top spot,…
Not a lot changed in rankings for the top 10 video creators between September and October, according to Tubular Labs. UNILAD and The LAD Bible kept their No. 1 and No. 2 rankings, while Viral Thread and Tasty switched places, with Tasty dropping to No. 4 and Viral Thread moving into the top three spots….
The sales and marketing industry has been abuzz with talk of predictive analytics, machine learning and artificial intelligence (AI) this fall, especially on the heels of a flurry of AI updates from Microsoft and Oracle, Salesforce’s recent Einstein announcement at Dreamforce, and Google’s unveiling of its efforts in machine learning and AI yesterday. In all…
According to Gartner’s “2016-2017 Chief Marketing Officer (CMO) Spend Survey,” marketing budgets increased to 12 percent of company revenue in 2016, from 11 percent in 2015. Fifty-seven percent of marketing leaders surveyed expect their budgets will increase further in 2017. However, 14 percent of marketers say they are bracing for budget cuts, up from 3…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 steps to optimizing your site for Google’s mobile-first indexNov 16, 2016 by Ryan Shelley Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it’s well past…
Google has started testing its mobile-first index. This new index will look first at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version. Google has been slowly moving toward a mobile-first index for quite a while now. Google first hinted at…
Among consistently hot marketing subjects like mobile and social, or buzzed-about trends like artificial intelligence and marketing automation, identity is emerging as a key marketing topic. Recognizing customers across devices and stitching that information together into a single view has never been more relevant. A Forrester report claims identity is the “next competitive battleground,” yet…
