If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally understand the pattern, but they vary widely in how they…
An cross-industry group formed to fight fraud in digital advertising announced the certification of the first set of companies for meeting anti-fraud standards Wednesday. The Trustworthy Accountability Group (TAG) awarded the “Certified Against Fraud” seal to Amobee, comScore, DoubleVerify, Dstillery, Google, WPP’s GroupM, Horizon Media, Integral Ad Science, Interpublic Group, Moat, Omnicom Media Group, OpenX…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Three steps to customer experience excellenceDec 6, 2016 by Digital Marketing Depot Customer experience is the modern competitive battlefield. Eighty-nine percent of marketers today compete primarily on the basis of customer…
Customer experience is the modern competitive battlefield. Eighty-nine percent of marketers today compete primarily on the basis of customer experience. Despite being a cross-functional initiative, marketing leaders are on the hook and on the front lines to deliver results in support of the customer experience mandate. This guide from Gartner for Marketers shows you how…
Super early bird rates expire next week for SMX West, the world’s premier search marketing conference. Register for 3 days of cutting-edge tactics presented by search marketing experts that will leave your competition in the dust. Here’s what to expect March 21-23 in San Jose: Actionable content: The agenda consists of 50+ innovative sessions covering…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 reasons advertisers should NOT ignore Bing AdsDec 5, 2016 by Michelle Cruz Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC…
Gone are the days when Bing took years to catch up to the new and innovative applications Google had launched within AdWords. In recent months, Bing Ads has been able to quickly implement comparable tools and features — indeed, they even have some unique features that AdWords does not offer. Unfortunately, Bing is still often…
Search engines are getting smarter. There is little doubt about that. However, in a CMS-driven web where content can often exist on several URLs, it is not always clear what is the authoritative URL for a given piece of content. Also, having content on several URLs can lead to problems with link and ranking signals…
We are approaching the end of another year, and with that comes time for reflection on how far we’ve come in the last 12 months and speculation about what’s ahead. If we look back on the last year in the world of sales and marketing, there’s one trend in particular that’s sparked notable enthusiasm from…
Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on Thursday, December 8, 2017, as…
