Prediction has always been a tricky business. Weather forecasts, airline schedules and stock tips are often the butts of jokes for the very simple reason that predicting the future is not only difficult, but most valued when the future is hardest to see. Reliable, trustworthy predictions depend on having the right data inputs. The real…
This fall was packed with announcements about Google’s mobile-first index. First, Gary Illyes gave a keynote at Pubcon and dropped a bomb that Google intended to roll out a mobile-first index in the near future. Sure, Google had been hinting about the mobile-first index for a while, but now we had real information from a…
There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a business owner with a website or an SEO, the big question you’re probably asking is: what is machine learning and how will it impact my rankings? The problem with…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: See how 16 leading digital analytics platform providers stack upDec 15, 2016 by Digital Marketing Depot Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only…
Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and measuring other digital channels as well. Marketing Land’s “Enterprise Digital Analytics Platforms: A Marketer’s Guide” examines the market for digital analytics platforms and the considerations involved in implementation. The 42-page…
I have a theory: the best digital marketing practitioners in the world are not consultants helping their clients get rich. Rather, they are their own clients. Or, if they do have clients, they’ve figured out a way to have them on a performance pricing model in order to share in the client’s upside. How are…
With the exciting news that Bing has reached 20 percent market share in the UK and is currently sitting at 21.6 percent in the US, it’s now more important than ever to make sure your Bing accounts are in top shape for 2017 and beyond. As is common across many industries, the end of the…
Kaspars Grinvalds / Shutterstock.com According to YouTube’s ad of the year contest results, the most “iconic” ads of 2016 belong to AT&T, Budweiser, Friskies, Old Spice, Pokèmon and the video game, “Best Fiends.” On November 30, YouTube partnered with The Webby Awards to launch its #YouTubeAd of 2016 contest, asking voters to select their favorite…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: No targeting in Google Display & Video ad groups? Ads can soon show across Google Display NetworkDec 14, 2016 by Ginny Marvin Change takes effect January 2017. Data as the new…
Google has announced that, beginning in January, ad groups in Google video and display campaigns that do not have any targeting set at that level will automatically be eligible to show ads on the Google Display Network. Google has been sending advertisers a notice and pausing display and video campaigns that didn’t have targeting assigned…
