Walmart U.S. reported total revenue of $134.6 billion, up 8.6% year-over-year for the first quarter in its fiscal year 2021. The financial report sheds light on the company’s shifting approach to e-commerce as well as broader consumer trends during the coronavirus pandemic. So long, Jet.com The biggest news? After acquiring the fledgling Jet.com for $3.3…
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With desperate times come desperate measures. As retailers and etailers struggle to keep products stocked by the hour, many of us can attest to forgoing our favorite brands for any available brand on the shelf. But the question is, will forced brand switching have an impact on loyalty for the long term? Online behavioral data…
YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront presentation to advertisers next month. YouTube Select rolls up the program formerly known as Google Preferred and connected TV viewing into a global offering. Google Preferred allowed advertisers in select markets to target the…
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Identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as he or she interacts across channels and devices – has become critical to marketing success, as well as essential for compliance with new consumer privacy laws such as the California Consumer Privacy Act (CCPA) and the European Union’s…
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As a marketer, you’re faced with a particularly daunting challenge in a pandemic. Despite longer buying cycles and decreasing demand, you’re still tasked with driving growth—and you must do it now. In a time of difficulty, you can leverage these four psychological drivers to help your business gain traction: Anchoring Effect Goal Gradient Social Proof…
Digital marketing – involving everything from search engines to social media to display ads to email to mobile apps and more – is a complex endeavor, whether marketers are in-house at a brand or employed by an agency. Enterprise workflow and project management tools can offer significant benefits that help marketers get a handle on…
