The more you know about your customers, the less chance they’ll go to a competitor. This white paper from Vision Critical will provide the road-map. Learn how you can: demonstrate your authenticity. uncover hidden, but important truths about your customers. inject timely customer feedback into your product innovation cycle. create more detailed maps of the…
I just sent the following email to an Austin, Texas-based colleague: Hey ______, Are you aware that an ad for your company, with your name on it, appears on Breitbart’s home page? Screen shot attached. Best, Rebecca I also tweeted out the alert, copying Sleeping Giants, a coalition “trying to stop racist websites by stopping…
2016 brought incredible developments in both SEO & SEM. From the emergence of AI, search engine algorithm changes, new formats like ETAs, call extensions and voice search the complexity of managing SEO and SEM has become more complex than ever. And the momentum won’t stop as 2017 brings forth a new wave of opportunities for…
Before you market to an audience, first you have to find them. Most marketers have their favorite channels — ones that have worked for them in the past, or where they feel most comfortable with the lingo and standards. But as time and technology push forward, the places where people spend time change along with…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Holiday e-commerce sales crushed expectations, NRF saysJan 13, 2017 by Matt McGee National Retail Federation says online sales grew almost 13 percent in 2016, much higher than 7-10 percent expected growth….
New data from the National Retail Federation (NRF) paints a rosy picture for holiday e-commerce. The organization estimates non-store sales of $122.9 billion in November and December, a 12.6 percent gain over 2015. And it’s significantly higher than the NRF’s predicted growth of 7-10 percent. The NRF’s numbers are in line with what others have…
I’ve been a marketer and entrepreneur for more than 20 years, and each year seems to bring a new whirlwind of change. In 2016, social media grew even more powerful, dictating the news and shaping our public discourse. Chatbots and artificial intelligence started to gain traction and are opening entirely new avenues for brands to…
In May 2014, some powerful functionality debuted in the “fetch as Google” feature in Google Search Console — the ability to fetch and render. When you ask Google to fetch and render, its crawler will fetch all necessary resources so it can accurately render a page, including images, CSS and JavaScript. Google then provides a…
Hopefully, all of you learned from “Mobilegeddon” in 2015 and “Mobilegeddon 2” in 2016 that the updates Google makes to improve the smartphone user experience for the majority of Google searchers are not the end of the world. Not even close, in fact. Still, I have seen a lot of articles focused on this topic…
Snapchat is finally stepping up its search game. On Thursday Snapchat began rolling out an update to its mobile apps that makes its search bar more prevalent and more useful. The most noticeable change is the addition of the search bar to the app’s home screen, but the more significant change is the fact that…
