Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Automate omnichannel marketing strategies to improve the customer journeyJan 19, 2017 by Digital Marketing Depot Given the shifting marketplace and evolving consumer demands, how should e-commerce and brand marketers view omnichannel…
As consumers interact more and more across all channels, and sometimes even multiple channels at the same time, it’s more important than ever for e-commerce and retail marketers to devise a strategy for how they will create a unified message for their consumers across all channels. This white paper from Emarsys answers common omnichannel marketing…
2017 Niro – Blue Kia has officially launched its Super Bowl LI campaign, releasing two teaser ads with actress Melissa McCarthy as the narrator. The carmaker is using its Super Bowl appearance this year to introduce the all-new Niro model, its newest crossover SUV hybrid vehicle. Kia’s teaser ads — “Many Names” and “Need/Want” —…
Evan Lorne / Shutterstock.com LinkedIn is about to look different. Starting today, LinkedIn’s interface on desktop browsers will sport a brand-new user interface overhaul. The company acknowledged in a blog post that it is the “the largest desktop redesign since LinkedIn’s inception”– and about time. It’s been long enough. Rebuilt from the ground up, the…
Pinterest is building out a better advertising product. Recently announced, Pinterest is giving advertisers more control over their ad campaigns with ad groups. Before this roll-out, Pinterest’s ad campaigns only allows for a campaign and promoted pins. Ad groups introduce an element of structure, enabling advertisers and campaign managers to control individual groups for budgeting…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to build links without creating content: 5 examplesJan 18, 2017 by Andrew Dennis Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are…
Link building isn’t some mystical SEO hack. Building links is straightforward: find relevant sites that have a reason to link and convince them to link. Why would another site link to yours? For a variety of reasons: because a relationship already exists; because they’re talking about your business/products; because you’re a valuable resource for their…
Here we go again. New year. New budget. New targets. Budgets get squeezed while targets soar, forcing marketers to adjust their mindset, their skill set and their people-based marketing strategy. Everybody’s business is a little different, but here are three concepts that I believe apply across the board. [Read the full article on MarTech Today.]…
2016 brought incredible developments in both SEO & SEM. From the emergence of AI, search engine algorithm changes, new formats like ETAs, call extensions and voice search the complexity of managing SEO and SEM has become more complex than ever. And the momentum won’t stop as 2017 brings forth a new wave of opportunities for…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 3 reasons why you can safely ignore your competitors’ traffic metricsJan 17, 2017 by Dianna Huff Competitive analysis can be helpful, but columnist Dianna Huff explains why it’s important not to…
