ML 20200528
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Category: Digital Marketing
Google is coming for Facebook budgets with Discovery ads, now available globally
Discovery ads serve automatically across YouTube, Discover and Gmail. Google introduced two big image-driven ad tests at its Google Marketing Live event last year. Gallery ads for Search campaigns didn’t make it and are set to shuffle off this summer, but Discovery ads have emerged from testing and are now available to all advertisers globally….
Facebook Marketplace is open for businesses selling new products
There is an old misconception that Facebook Marketplace is still only a C2C platform similar to Craigslist. That is no longer true. In its initial stages, Facebook Marketplace was only offering individual users the opportunity to list and purchase items locally. As the Marketplace grew in popularity, Facebook added new features, like the ability to…
ML 20200527
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Who’s who in the identity resolution vendor landscape?
The enterprise identity resolution platform market is crowded with pure-play platforms, large data firms and credit reporting companies. Identity resolution is a capability that many martech ecosystem platforms provide incidentally, but not as a standalone product or service. The segment experienced an influx of venture capital and a wave of consolidation between 2017 and 2018,…
ML 20200525 Memorial Day
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ML 20200522
The post ML 20200522 appeared first on Marketing Land. From our sponsors: ML 20200522
Call Analytics tools in the spotlight: Marketing’s unsung heroes
As my state begins opening up after implementing stay home orders, I’m finding I’m interacting with businesses much more on the phone. I’m not talking about clicking on apps or engaging with a mobile browser. I’m referring to that unsung hero in digital marketing — a voice call to a business spurred by a search…
ML 20200521
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Marketers still struggle to build a unified source of data
Marketing organizations are being tested like never before. Many businesses are being forced to reconsider every aspect of their business model, pushing marketers to realign their strategies while in motion. All the while, marketing organizations, and the marketing operations teams who support them, are trying to get a handle on their data to avoid making…
