Finish 2020 strong and head into the New Year primed for search marketing success: Attend SMX online, December 8-9, for actionable tactics to drive awareness, traffic, and ROI. Register by next Saturday, October 17, to lock in Super Early Bird rates and enjoy up to $200 off day-of prices! Here’s what you’ll get: Unbiased content…
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With organizations wrestling more and more with the abundance of data that marketing channels are yielding, it is no wonder that managers of martech stacks are weighing the pros and cons of customer data platforms. Generally, these platforms are designed to collect customer data from all sources, normalize that data and build unique unified profiles…
“It’s been a crazy year.” With those words, Scott Brinker, Chief Martec and VP Platform Eco-System at HubSpot, kicked off the virtual MarTech conference today. This year, he said, organizational change finally started to keep pace with technological change. “The folks at Twilio did a study of 2,500 companies, and they found that 97% of…
MarTech is happening online this week! If you’re struggling to assemble a great MOPs team, implement an effective agile process, or make sense out of a mountain of data, you can’t afford to miss this event. (Seriously… it’s free!) This is your last chance to join 7,000+ marketers live — today, tomorrow, and Thursday from…
During Discover MarTech in April, I moderated a Birds of a Feather session about Scott Brinker’s new martech role types. One of the participants brought up an interesting idea of how martech practitioners relate to the four role types – maestro, marketer, modeler, and maker. They wondered how this could relate to the T/I-shape concepts…
MarTech Today’s Editorial Director Kim Davis recently spoke with marketing automation experts Helen Abramova, marketing technology lead at Verizon, and Justin Sharaf, VP of marketing at Jahia Solutions, about the state of marketing automation and where it fits in the fast-evolving marketing stack. The trio spoke about how marketing automation platforms seek to differentiate themselves;…
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Customer journey mapping is a key part of many marketing strategies, and it holds added value for companies that have multiple brands. “There is keen interest on how a customer moves from one brand to another,” said Pat Maigler, Senior Manager of Marketing Strategy and operations at Williams-Sonoma, in a recent MarTech Live session. “It…
It’s finally here. The big fall 2020 MarTech conference, virtual of course, with almost 80 sessions all supporting our theme: MarTech is marketing. With so many sessions, attendees are going to have some tough choices to make. Here’s how I plan to navigate my way through those three days. The keynotes. First, I always look…
