Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex, multi-touch buyer ecosystems. If you are a B2B marketer looking to adopt a…
Facebook is currently testing out a feature that appears to be a dagger into the chest of Snapchat. Reported by Business Insider, Facebook is taking the idea of Instagram Stories and bringing it to its larger and more popular social network. This limited beta opportunity is currently testing on mobile browsers in Ireland but Facebook…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Amazon adds 50 brands to Dash program, making 250+ products now available via Dash ButtonsJan 25, 2017 by Amy Gesenhues In addition to new Dash brands, Amazon launched “virtual” Dash buttons…
Facebook is about to max out the amount of ads it can slot into people’s Facebook feeds, so it’s been ramping up its roll-out of ads elsewhere: to Instagram, to others’ apps and sites through its ad network, to Groups and now to Messenger. In a test, Facebook has started placing ads on its messaging…
“How SEO + UX Can Thrive Together,” from Noble Studios, describes how to bring together these two seemingly disparate elements of your marketing strategy so that you’re not only optimizing pages for the almighty Google, but for your customers as well. Read this white paper to learn: why UX (user experience) is a growing part…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Super Bowl LI advertisers: Here are the brands gearing up for game dayJan 24, 2017 by Amy Gesenhues Marketing Land is keeping track of this year’s Super Bowl LI brands, with…
With less than two weeks to go before Super Bowl LI’s kickoff, brands are gearing up to take the field in hopes their campaigns will have a lasting effect that will help them reach their advertising goals throughout the rest of 2017. One of the first brands out of the gate was Intel, releasing its…
New complaints about Google’s ad-targeting capabilities may compound the company’s existing legal challenges in Europe. According to an article in The Wall Street Journal, Oracle is lobbying EU regulators to add more fuel to the existing antitrust fires Google is trying to extinguish. According to the report: A Google rival has laid out concerns to…
Email is always evolving, so marketers’ email marketing programs must always be changing as well to ensure that they’re still relevant to consumers and that they create great subscriber experiences. With that in mind, here are seven relatively easy wins to consider adding to your email marketing to-do list this year: 1. Use more retina-optimized…
Investment research firm Consumer Intelligence Research Partners (CIRP) has estimated that there are now 8.2 million US homes with Amazon Echo/Alexa devices. Independently, voice analytics company VoiceLabs asserts that Google has sold somewhere between 400,000 and 500,000 Home devices since launch. Not counting Siri, Cortana and the Google Assistant on smartphones, Echo and Home together…
