When Apple bought Siri in 2010 it ushered in the era of the virtual assistant. It was a truly differentiated feature vs. Android phones. Over time, however, the lead that Apple had has been lost. Google, Microsoft, Amazon and others introduced virtual assistants that now equal or exceed Siri’s capabilities. And Amazon Echo has a…
Despite the fact that most major US companies do some type of political advocacy behind the scenes, most brands don’t want to take public political positions for fear of alienating existing and potential customers. But in the Trump era, the neutral ground is disappearing. The events of the past two days are an example. Following…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Using marketing automation to create successful email programs in 2017Jan 27, 2017 by Scott Heimes Is marketing automation part of your email strategy? Columnist Scott Heimes explains how to choose the…
Marketing automation technology is designed to automate portions of the marketing process and provide data that helps marketers and brands determine who to target across multiple outreach methods. But it’s not just a tool; marketers use automation technology to strategize and implement business decisions. When using marketing automation platforms to maximize email efforts, marketers need…
High keyword rankings are the most sought-after achievement in the world of search engine optimization (SEO). Small businesses and brands alike strive to obtain the first organic listing in search results because of the lucrative traffic and lead opportunities that are associated with this position. But with the evolution of paid advertising and expansion of…
Traditionally, Valentine’s Day is a day for people in relationships to celebrate their love. But more and more, people who are not in committed relationships are making Valentine’s Day purchases. Clever marketers have caught on to this and are targeting other markets to boost overall Valentine’s Day sales. In this article, I’ll cover other audiences…
One out of every 20 searches on Google is health-related. That means that many of us are heading to Dr. Google before heading to see our primary care physician. What the searchers do not see is the complex set of rules, regulations and processes that many pharmaceutical companies must go through to leverage paid search….
Google parent Alphabet Inc. announced financial results for the fourth quarter of last year. The company reported $26.06 billion in quarterly revenue, which was more than financial analysts had expected. However adjusted earnings per share of $9.36 were below expectations. Overall year-over-year revenue growth was 22 percent. Ad revenues were $22.4 billion, representing 17 percent…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook updates News Feed algorithm to focus on video completion ratesJan 26, 2017 by Tamar Weinberg Facebook is now using an evaluative criteria known as “percent completed” to see whether to…
As always, Facebook is constantly refining the user experience for the benefit of both content creators and consumers. Today, Facebook shared some information regarding changes made to the way videos are ranked in the News Feed, specifically addressing the value it gives to how much a video is watched so that users can find the…
