Twitter released its fourth-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is doing. Twitter continues to make money but not a profit Twitter has not turned a profit since at least the first quarter of 2012. But that’s not the only money problem Twitter now has. Despite…
In recent years, there has been a shift in consumer preference to text-based communication from voice. As a result, live chat on desktop and on mobile phones has become a key form of communication for both individuals and businesses. This white paper from ApexChat describes how live chat can increase engagement and minimize friction in…
A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping approaches, right? To get you off to a good start, we have listed five A/B testing resolutions that should take in 2017. A/B testing is a relatively young practice, yet it only takes a Simple…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google AdSense publishers get more control over the ads that can show on their sitesFeb 7, 2017 by Ginny Marvin The ability to opt out of more ad categories is now…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: When should advertisers consider pausing Google Local Inventory Ads?Feb 6, 2017 by Andy Taylor Retailers that sell online and in-store need to balance where to send users in their paid search…
In response to the growing popularity of searches with local intent, Google released Local Inventory Ads (LIA) a few years ago as a variation of Product Listing Ads (PLA) that include information on when a product is available at a nearby store location. Taking into account the local intent of each search query in determining…
We’re just hours away from our biggest event of the year: Marketing Land’s sixth annual #Hashtag Bowl — our look at how advertisers integrate social media and online marketing into their Super Bowl TV commercials. Our coverage kicks off at 6:00 PM ET with a live blog where industry luminaries Kerry Curran of Catalyst/GroupM, James…
During this year’s Super Bowl, some advertisers had something more substantive to say than “Buy this product.” Instead of shying away from the country’s politically charged zeitgeist, brands like 84 Lumber, Anheuser-Busch and Audi aired commercials that seized on it. Building supply company 84 Lumber produced a 90-second spot titled “The Journey Begins” that chronicled…
Hashtags were in 30% of Super Bowl 51 ads, down significantly from 45% last year. More ads used URLs than hashtags for the first time since Marketing Land has measured them, 41% in all. Twitter barely beat Facebook and Instagram as the most-mentioned social network, though neither was explicitly mentioned often. The statistics are from…
Wow, what a game! Big thanks to our insightful guests, to my colleagues and to everyone who joined us for the big game and the big ads! Check out the full write-up of our tally of social media and other online calls-to-action and stay tuned to Marketing Land in the coming days. We’ll have many…
