When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. After all, if they’re on top, then they must be doing everything right…right? To glean email campaign best practices, Iterable analyzed the email marketing strategies adopted by the top 100 e-retailers…
In this ebook, Indusa explores a better way to build martech. Martech companies are their own unique creatures. While they do need to build software like any other SaaS or product company, martech firms also need to navigate the startup world (read: short runways, little to no room for failure, and limited resources) along with…
Bloomicon / Shutterstock.com Every day people spend almost as much time watching YouTube as TV. And now they can watch TV on YouTube. On Tuesday, YouTube debuted a cable TV-style subscription service so that people can pay to stream live and recorded shows from the four broadcast TV networks and roughly three dozen cable networks…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: [Reminder] Upcoming webinar — Build Your Ultimate Martech StackFeb 27, 2017 by Digital Marketing Depot It’s not enough to build a martech stack… you’ve got to build the right stack for…
It’s not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration, and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Linda West, Act-On’s Senior Director of Marketing Services and Operations, as they discuss the stack-building challenges facing marketers…
In George Orwell’s classic dystopian novel 1984, every house is equipped with a “Telescreen,” a monitoring device enabling government surveillance. Amazon is trying to prevent its Echo/Alexa from turning into just that. Amazon is hoping to keep its Alexa devices from being a tool of government “listening,” potentially inhibiting people from buying them. Accordingly, the…
Selecting the right CMS is a critical part of creating your business website. From basic capabilities for adding and editing content to more robust role and workflow management to support your internal processes, understanding and selecting a CMS that works for your end user and your organization is an imperative part of your digital strategy….
Amazon has announced another Alexa-related milestone: more than 10,000 skills are now available. (A “skill” is Alexa’s equivalent of a mobile app.) The skill that helped Alexa reach 10,000 is a musical game called Beat the Intro, which invites players to guess song titles based just on the opening bars of music before the singing…
Are you setting your B2B clients up for marketing automation success? By taking just a few easy steps, you can ensure they’ll get the most out of the platform from day one. In this white paper from Sharp Spring, you will learn: how to help your clients identify and acquire qualified leads every day. best…
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business. This 44-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools…
