Google is bringing information about local advertisers to a new display ad format on the Google Display Network. The new location extension ads rolled out in AdWords on Tuesday. The ads may include photos, store location and business hours, as shown in the example below. The ad for a local bakery below could show to…
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Optimizing for Mobile Search: A checklist to improve local SEOMar 13, 2017 by Digital Marketing Depot Mobile devices now account for nearly 60 percent of all searches. Are your local sites…
Traditional television and internet-delivered television are heading for a merger in a new, next-generation standard. And the result could be a complete overhaul of how cross-channel marketing and ad campaigns are conducted. The merger is part of version 3.0 of the Advanced Television Systems Committee standard, or ATSC 3.0 for short. Our current HD system…
There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Should PPC agencies be scared of automation?Mar 10, 2017 by Anna Shirley Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case…
I’m sure many of us working in PPC (or across the wider digital spectrum) have been asked at least a handful of times in recent months, “Should we be worried about automation?” I’ve heard it from clients, and even prospective job candidates. And I can see why the question is commonly asked; it is a…
What is the real value of a great customer experience? And once you know, how do you create one? Join our experts as they provide actionable steps to create an amazing customer experience with your brand. You’ll also hear more results from the groundbreaking Harris/Lithium research with real-world examples from top brands, and learn: why…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: WebMD’s new Alexa health skill should go to pharmacy schoolMar 9, 2017 by Greg Sterling The company’s Alexa skill didn’t understand drug names. Google Home performed much better. Facebook Messenger copies…
Of course the first time I find an ad interrupting a video on Facebook would happen while watching a video titled “No pants in court.” The video, about a Kentucky judge berating the local jail for sending a defendant to her courtroom sans pants, posted by millennial-centric news publisher Mic appears to be part of…
