LinkedIn continues to cross off the checklist for assembling a modern digital advertising business after pressing reset a year ago. Later this year LinkedIn will once again let businesses target the people who visit their websites with ads on the Microsoft-owned, business-centric social network. On top of re-adding website retargeting — which is already offered…
Content demands have risen exponentially, driven primarily by changes in consumer tech adoption. This white paper from Flashstock helps you understand what you need to know about the content economics of your production process, and solutions that will allow you to scale and meet the increasing demands of content marketing today. You’ll learn: how using…
B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. This renewed attention helps in a couple of ways. First, successful customers are happy customers, and they are more likely to renew with you. The second reason is that…
If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s network data comes from data owners sharing their information to give everyone access to better data than any brand can assemble on its own. Join data experts David M. Raab and John Hurley as they describe how Radius…
All “walled gardens” need some windows. That’s the essential message from the Association of National Advertisers (ANA), which today issued a call for independent audits in the “walled garden” advertising platforms of Amazon, Foursquare, LinkedIn, Pinterest, Snapchat and Twitter. Facebook, Instagram and Google’s YouTube are not on the list, because they committed last month to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Is the way you think about reach outdated?Mar 16, 2017 by Digital Marketing Depot Today, digital marketers believe they have to choose between scale and precision targeting. This white paper, from…
Just in time for the NCAA men’s basketball tournament, Bing has launched a “Sportscaster” Messenger bot to help fans stay updated on their favorite teams, players and game schedules. According to the announcement, users can search “Bing Sportscaster” to find the bot on Facebook Messenger, and, from there “…start the conversation.” Bing says users only…
Marketers today have access to exceptional amounts of data. While “big data” was once a luxury only available to the largest enterprises, it is now available to even the smallest organizations. But the actual management, organization, and analysis of the resulting volume of data quickly becomes an insurmountable task. This whitepaper from Emarsys explains how…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google launches new effort to flag upsetting or offensive content in searchMar 15, 2017 by Danny Sullivan Using data from human “quality raters,” Google hopes to teach its algorithms how to…
The effectiveness of video is undeniable. Surveys taken over the last few years show that executives would rather watch video than read text; buyers are more likely to purchase a product after watching a video about it; and email recipients are more likely to click on a link when video is included. In the past,…
