Amazon is beta-testing an invite-only Influencer Program that will give social media influencers an Amazon.com vanity URL to make commissions on sales of products they want to promote. Reported last week on TechCrunch, the program is similar to Amazon’s affiliate program in that the influencers — like affiliates — will earn a commission on products…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Snapchat makes it possible to search for Stories by keywordsMar 31, 2017 by Danny Sullivan The change should make it easier for people to discover more content on Snapchat, perhaps leading…
While digital media is a huge beneft for many companies, it is not without its problems. One of the biggest difculties is staying organized and consistent, because digital media has so many channels to choose from. Misbranding or getting something wrong or confused can really cause an issue for any company, so consistency and organization…
Reddit is upping its game in the advertising space, with an announcement that they have just launched a revamped self-serve platform for its advertisers. Here are the features: A redesigned interface that is user-friendly and “easier on the eyes.” Reddit now offers post-pay billing, which saves advertisers from having to top up their accounts or…
For nearly a year, Facebook has been giving verified Facebook page owners — typically brands, publishers or influencers — the ability to run branded content, normally inclusive of text, photos, videos, Instant Articles, links and Live videos that feature a brand, third-party product or sponsor in some capacity. Now Facebook is opening these endorsements to…
Following up on a commitment last week to address advertiser concerns about where their ads were showing, Google Chief Business Officer Philipp Schindler outlined and reiterated the steps the company is taking on brand safety measures in a blog post Wednesday. The moves come after hundreds of advertisers have pulled advertising from Google and YouTube…
When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. After all, if they’re on top, then they must be doing everything right. Right? To glean email campaign best practices, Iterable analyzed the email marketing strategies adopted by the top 100…
Companies lose $18 billion in sales revenue each year from cart abandonment, with over $4 trillion worth of merchandise predicted to be abandoned in online shopping carts this year alone. Organizations that succeed with reducing cart abandonments are the ones who effectively tailor and deliver personalized experiences at each stage of the journey: before a…
Amazon’s latest foray into bridging the divide between e-commerce and physical commerce is AmazonFresh Pickup, a service that offers drive-in pickup of grocery orders placed online. The company says it’s built two physical grocery locations in Seattle, and its employees are currently testing the service. When it opens widely, the pickup service will be available…
A year ago, chatbots reemerged atop a mountain of hype that messaging marked tech’s latest paradigm shift, after messaging apps Facebook’s Messenger and Kik officially opened up to chatbots. A year later, the trend has slid down the mountain into its own uncanny valley. However, that slide may provide the momentum that chatbot makers, from…
